AI/ML Engineer - GEO / AEO projects (GB03 / GB04)
Bajaj Finserv
Pune District, Maharashtra, India
Roles & Responsibilities
- Design, develop, and deploy production-grade AI/ML and Generative AI solutions.
- Work on GEO, AEO, and SGE initiatives to improve visibility and discoverability across AI-driven search engines and generative interfaces.
- Optimize content, data, and digital experiences for AI-powered search, conversational queries, and LLM-based experiences.
- Develop solutions using LLMs, NLP, semantic search, embeddings, RAG, and vector databases.
- Analyze search intent, AI-generated responses, retrieval patterns, citations, and content discoverability to identify optimization opportunities.
- Build experiments and frameworks to measure the effectiveness of GEO/AEO strategies and AI search performance.
- Collaborate with Product, Engineering, Content, SEO, Marketing, and Business teams to translate business requirements into scalable AI solutions.
- Monitor solution performance and continuously improve accuracy, relevance, latency, and overall user experience.Ideal Candidate
Mandatory Experience
- Overall Experience: Minimum 2 years of professional experience, including at least 1 year in GEO/AEO-related work.
- GEO/AEO/SGE Experience: Minimum 1 year of hands-on experience in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or Search Generative Experience (SGE), including optimization for AI-driven search interfaces, conversational queries, and generative search experiences.
- Hands-on Technical Experience: Experience with prompt engineering, embeddings, vector search, or RAG-based systems.Mandatory Skills
- Search & Optimization: Deep understanding of how modern search engines and AI-driven systems rank and generate responses, including semantic search and entity-based optimization.
- AI/LLM Platforms: Exposure to AI/LLM ecosystems such as ChatGPT, Google Gemini, or similar platforms, with an understanding of how responses are generated and ranked.
- Content Structuring: Understanding of content structuring for AI consumption, including schema, context building, and knowledge representation.Mandatory Education
7. Qualification: BE/B.Tech or a dual degree — B.Tech + M.Tech, or an integrated MSc/MS.