Senior Product Manager

Rusk Media
Delhi, India

Product Manager – Alright TV

Location: Delhi NCR

Experience: 5–7 Years

Industry: OTT / Media-Tech

Job Function: Product Management

About Alright TV

Alright TV is building the next generation of entertainment for young audiences through short-form and microdrama storytelling.

We are looking for a Product Manager who can take end-to-end ownership of key consumer product journeys and help drive user acquisition, engagement, retention, monetisation, and overall product growth.

This is a high-ownership role for someone who enjoys solving ambiguous consumer problems, using data and experimentation to make decisions, and building products that directly impact business outcomes.

The Role

As a Product Manager, you will own key areas of the Alright TV consumer product experience — from content discovery and consumption to engagement, retention and monetisation.

You will work closely with Engineering, Design, Content, Marketing and Business teams to identify user problems, define product opportunities, build and launch solutions, and continuously optimise them based on user behaviour and business performance.

The ideal candidate has strong experience building B2C/consumer products, understands growth and engagement metrics deeply, and is comfortable taking products/features from 0→1 through scale.

What You’ll Do

  • Own the product roadmap and strategy for key consumer journeys across discovery, consumption, engagement, retention and monetisation.
  • Identify opportunities to improve retention, LTV/CLTV, watch time, engagement, conversion and monetisation.
  • Analyse user behaviour, funnels and product data to identify drop-offs, friction points and growth opportunities.
  • Own the product funnel end-to-end — from acquisition and discovery to conversion, engagement and retention.
  • Drive experimentation and A/B testing to validate product hypotheses and improve key business metrics.
  • Translate user insights and business objectives into clear product requirements, priorities and execution plans.
  • Drive products and features end-to-end — from problem discovery and ideation to launch, measurement and iteration.
  • Work closely with Engineering and Design to build intuitive, scalable and high-performing consumer experiences.
  • Partner with Content and Marketing teams to improve content discovery, recommendations and user journeys.
  • Identify opportunities to improve personalisation and recommendation experiences across the platform.
  • Evaluate and leverage AI/GenAI opportunities to improve user experience, content discovery, engagement and/or product efficiency.
  • Define, monitor and improve key product KPIs, using data, experimentation and user insights to drive decisions.
  • Balance user needs, business impact, technical constraints and speed of execution.
  • Contribute to the broader product and growth strategy of Alright TV.

What We’re Looking For

  • 5–7 years of experience in Product Management, preferably across B2C/consumer-facing products.
  • Strong experience owning consumer products or high-engagement platforms end-to-end.
  • Experience in OTT, streaming, media-tech, gaming, social, content, entertainment or other consumer internet businesses is highly preferred.
  • Strong understanding of retention, LTV/CLTV, DAU/MAU, CTR, conversion, engagement, watch time, churn and monetisation.
  • Proven experience in funnel optimisation, growth, experimentation and conversion improvement.
  • Hands-on experience with product analytics tools such as Mixpanel, Amplitude, Google Analytics or similar platforms.
  • Strong analytical skills; SQL experience is a plus.
  • Strong product sense with the ability to translate user problems and data insights into impactful product solutions.
  • Experience taking products/features from 0→1 and subsequently scaling them.
  • Exposure to AI/GenAI-driven products or use cases is a strong plus.
  • Experience working cross-functionally with Engineering, Design, Content, Marketing and Business teams.
  • Strong communication, prioritisation and stakeholder-management skills.
  • Comfortable working in a fast-paced, ambiguous environment with high ownership.
  • Strong commercial understanding and ability to connect product decisions with business outcomes.

What Success Looks Like

  • Improved user retention and LTV/CLTV
  • Increased content discovery, consumption and engagement
  • Improved conversion across key product funnels
  • Stronger monetisation and commercial outcomes
  • Better-performing consumer journeys and product experiences
  • Faster experimentation and data-driven product iteration
  • Increased personalisation and relevance of content discovery
  • Effective adoption of AI/GenAI opportunities
  • Successful launch and scaling of 0→1 product initiatives
  • Meaningful contribution to the growth of Alright TV

Why Join Us?

You’ll have the opportunity to work on a consumer entertainment product at an exciting stage of growth, with significant ownership over the product roadmap and the ability to directly influence how a new generation of users discovers, consumes and engages with stories.

If you enjoy building consumer products, solving ambiguous problems, driving growth through data and experimentation, and creating experiences users love, we’d love to hear from you.

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