Product Manager – US Market

Experience: 6–8 Years

Location: Bangalore

Work Mode: On-site

About NYX

NYX is an AI-native customer acquisition platform designed to empower marketing teams with automated campaign management and high-performing creative content. We are building innovative solutions to help businesses scale their customer acquisition and marketing efforts.

Role Overview

We are looking for an experienced Product Manager – US Market who has hands-on experience in launching products in the United States. The ideal candidate should understand the US market, customer behavior, competitive landscape, and go-to-market strategies, with the ability to take products from ideation to successful launch and growth.

Key Responsibilities

• Lead end-to-end product management, from market research and product strategy to launch and post-launch optimization.
• Develop a deep understanding of the US market, customer needs, industry trends, and competitor offerings.
• Drive product launches in the US, including market validation, positioning, pricing strategy, and go-to-market planning.
• Collaborate with engineering, design, marketing, sales, and business teams to execute product roadmaps.
• Translate customer insights and business requirements into product requirements, user stories, and clear product specifications.
• Define product success metrics, monitor KPIs, and use data-driven insights to improve product performance.
• Conduct customer interviews, market research, and competitor analysis to identify growth opportunities.
• Manage product prioritization, roadmap planning, sprint execution, and cross-functional stakeholder alignment.
• Work closely with marketing and sales teams to drive product adoption, customer acquisition, and market penetration.
• Gather feedback after launch and continuously improve the product based on customer needs and market performance.Requirements
• 6–8 years of experience in product management, with proven experience launching products in the US market.
• Demonstrated ownership of at least one end-to-end product launch in the United States.
• Strong understanding of US customer behavior, market dynamics, and competitive positioning.
• Experience in product strategy, roadmap development, market research, and go-to-market execution.
• Ability to work closely with technical and non-technical teams.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Experience with product analytics, user research, and tools such as Jira, Figma, Mixpanel, or Amplitude is preferred.
• Experience in SaaS, AI-powered products, marketing technology, or B2B platforms is an added advantage.What You’ll Get at NYX
• The opportunity to build and scale innovative AI-powered products.
• Ownership of product strategy and US market expansion initiatives.
• A fast-paced, collaborative environment with direct business impact.
• The opportunity to work with cross-functional teams and influence key product decisions.
• A chance to shape product growth in a competitive international market.
• If you have successfully launched products in the US market and are excited about building impactful products, we’d love to hear from you!