LEAD DATA ANALYST

• Strong understanding of Dynamics 365 Customer Insights – Data concepts including data unification, matching rules, deduplication, segmentation, and measures.
• Knowledge of Dataverse and customer data structures in Dynamics 365 Sales and/or Customer Service.
• Ability to analyze customer datasets, identify data quality issues, and validate data consistency.
• Strong proficiency in SQL for data validation, investigation, and issue resolution.
• Experience in documenting business rules, data definitions, and usage patterns.
• Awareness of Microsoft Fabric, Power BI, and enterprise data ecosystems.
• Experience working across teams including product, analytics, and business stakeholders.

Additional Skills (Added Advantage)

"• Experience with Dynamics 365 Sales / Customer Service modules.

• Exposure to Power Platform and reporting tools.
• Knowledge of Customer Data Platforms (CDP) and CRM ecosystems.
• Understanding of B2B customer data models (accounts, contacts, personas).
• Basic exposure to Python or automation tools for data analysis."