Brand Manager

Company Description PUNO is a leading family amusement and entertainment facility provider in India, known for its Experiential Entertainment Centers that offer distinctive, immersive experiences. Starting with India’s first Indoor Adventure & Trampoline Park in Jaipur in 2020, PUNO has expanded into formats such as Family Entertainment Centers, go-karting, and kids’ play arenas. With new concepts like LAPX and GRABX and locations in cities including Pune, Guwahati, and Lucknow, PUNO continues to set benchmarks in indoor and outdoor entertainment. The company is committed to innovation, franchise-led growth through PUNO JUNIOR, and creating premium, safe, fun-centric destinations. PUNO fosters an inclusive, dynamic workplace that encourages professional growth, creativity, and a passion for entertainment—inviting team members to #BEPUNOFIED.

We are Hiring - Brand Manager

The Role

As the Brand Manager at PUNO, you will own the brand's communication and marketing initiatives across digital and offline channels.

You will work closely with Leadership, Operations, Sales, Digital Marketing, Creative Teams and external agencies to develop campaigns and experiences that make PUNO relevant to its target audience and differentiate it from competitors.

We are looking for someone who can think of an idea, build the strategy around it and take ownership of getting it executed.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute PUNO's brand strategy in alignment with business objectives.
• Strengthen PUNO's positioning as a leading experiential entertainment and fun destination.
• Develop communication themes that appeal to kids, teenagers, young adults, families and corporate audiences.
• Identify opportunities to differentiate PUNO from competitors and other entertainment options.
• Ensure consistency of PUNO's brand identity, messaging and tone across all locations and channels.
• Stay updated on youth culture, entertainment trends, consumer behaviour and emerging experiences.2. Campaigns & Promotions
• Plan and execute 360° brand campaigns across digital, social media, influencer, on-ground and local marketing channels.
• Develop creative campaign concepts around festivals, holidays, school vacations, weekends and special occasions.
• Create campaigns for key business periods such as summer vacations, Diwali, Christmas, New Year, Valentine's Day, school holidays and long weekends.
• Develop offers and promotional campaigns in collaboration with the business and revenue teams.
• Work with creative and digital agencies to ensure timely and high-quality campaign execution.
• Measure campaign performance and optimise activities based on results.3. Social Media & Content
• Work closely with the social media team to build PUNO's online presence and community.
• Develop content themes that are fun, energetic, relatable and shareable.
• Identify trends, reels, formats and cultural moments that PUNO can participate in.
• Develop content around customer experiences, attractions, celebrations, events and behind-the-scenes moments.
• Ensure content is aligned with PUNO's overall brand personality.
• Track social media performance, engagement and audience growth.4. Influencer & Creator Marketing
• Identify and build relationships with relevant local and regional influencers, content creators and communities.
• Develop influencer campaigns that drive awareness, engagement and footfall.
• Create structured influencer/creator collaboration plans for different PUNO locations.
• Track campaign performance and evaluate influencer ROI.
• Explore innovative creator-led experiences and events at PUNO.5. Events & Brand Activations
• Conceptualise and execute exciting on-ground brand activations and experiences.
• Develop events and campaigns that encourage customers to visit, participate and share their PUNO experience.
• Plan special events for families, kids, teenagers, colleges, schools and corporate groups.
• Collaborate with Operations to ensure brand campaigns translate into a great customer experience.
• Identify opportunities for PUNO to participate in relevant city-level events and communities.6. Local & City Marketing
• Develop city-specific marketing strategies for each PUNO location.
• Understand local customer behaviour, competition and market opportunities.
• Identify relevant local partnerships, communities, schools, colleges, corporates and institutions.
• Develop local marketing initiatives to increase awareness and footfall.
• Work with location teams to execute local campaigns effectively.7. Brand Partnerships
• Identify strategic partnerships with brands, schools, colleges, corporates, communities, influencers and lifestyle partners.
• Develop mutually beneficial co-branding and cross-promotion opportunities.
• Explore partnerships that can generate incremental customer acquisition and brand visibility.
• Manage partnership execution and evaluate outcomes.8. Customer & Market Insights
• Understand who PUNO's customers are, what they enjoy and what motivates them to visit.
• Analyse customer feedback, reviews and behavioural trends.
• Monitor competitors and emerging entertainment concepts.
• Identify new opportunities to improve customer engagement and experience.
• Convert consumer insights into actionable marketing ideas.9. Brand Performance & ROI
• Track brand and marketing KPIs across locations.
• Monitor campaign performance, customer acquisition, engagement and footfall.
• Analyse marketing spends and campaign ROI.
• Prepare regular brand performance reports for leadership.
• Use data and insights to improve future campaigns and initiatives.What We're Looking For

We are looking for someone who is:

Consumer-obsessed

You understand what makes people excited, engaged and willing to share an experience.

Creative

You can come up with ideas that people want to talk about, participate in and share.

Execution-focused

You don't stop at an idea. You take ownership until it is executed.

Data-driven

You understand that creativity and numbers need to work together.

Social-media savvy

You understand Instagram, Reels, creators, trends and how today's audiences consume content.

Partnership-oriented

You can build relationships with brands, creators, schools, colleges and local communities.

Fast-moving

You are comfortable working in a dynamic environment where priorities can change quickly.

Commercially aware

You understand that the ultimate objective is not just likes and impressions — it is brand growth, customer acquisition, footfall and revenue.

Experience & Qualifications

• 4–7 years of experience in Brand Management, Consumer Marketing, Integrated Marketing, Experiential Marketing or a similar role.
• Experience in Entertainment, FEC (Family Entertainment Centre), Hospitality, Retail, Lifestyle, Sports, Events or other consumer-facing businesses will be strongly preferred.
• MBA/PGDM in Marketing or a relevant qualification preferred.
• Strong understanding of digital marketing, social media and influencer marketing.
• Experience in planning and executing consumer-facing campaigns and events.
• Strong presentation, communication and project-management skills.
• Excellent understanding of Excel/Google Sheets and PowerPoint/Google Slides.
• Experience working with creative, digital and media agencies.Role Details
• Position: Brand Manager
• Company: PUNO
• Location: Jaipur
• Work Mode: Work from Office
• Experience: 4–7 Years
• Working Days: Monday to Saturday
• Working Hours: 11:00 AM to 8:00 PM
• Reporting To: [Head of Marketing / CEO]What You'll Get to Build

At PUNO, you won't just be managing campaigns. You will have the opportunity to build a consumer brand. You will work on campaigns that people experience, events that people remember, partnerships that create conversations and marketing initiatives that directly impact footfall and business growth.

If you believe marketing is about creating experiences people want to talk about, we'd love to hear from you.