Portfolio Lead-Credit Cards

IDFC FIRST Bank
Mumbai, Maharashtra, India

Job Requirements

Job Title: Portfolio Lead- Credit Cards

Place of Work: Mumbai

Function: Credit Cards

Job Purpose

The position will be responsible for owning, strategizing and managing CC portfolio & P&L for all CC variants within the Millennial & Secured segment as well as leading marketing communications and content strategy. Hold key marketing GTM verticals for new launches as well as manage product changes across elements

Primary Roles & Responsibilities

  • Managing product positioning, work on increasing card spends/drive regular customer engagements
  • Complete ownership of customer portfolio p&l metrics including spends, cross-sell and book growth
  • Tracking and optimising the segment activation & usage for better profitability
  • Lead interactions with marketing & campaign team to keep creating novel portfolio & customer engagement campaigns
  • Lead risk management strategies for the segment & optimise portfolio health
  • Designing go-to market strategies, enabling the appropriate communication
  • Own P&L for all products for Segments
  • Lead, guide and mentor team memers from respective verticals

Secondary Roles & Responsibilities

  • Build strong relations with internal & external stakeholders
  • Align closely with Customer Service to build and maintain a strong customer experience
  • Evaluate & drive promotional plans to ensure that they are consistent with product line and segment’s strategic objective

Key Success

  • Gain a deep understanding of customer experience, identify and fill gaps
  • Act as a product evangelist understanding the segment awareness and build an awesome customer experience
  • Drive and achieve the agreed business plan and P&L metrics though sales support and interventions
  • P&L Profitability, Risk optimisation, Achievement of portfolio metrics

Educational Qualifications

MBA Marketing / Sales and Distribution / Finance

Experience

  • 8+ Years in CC Portfolio/Marketing/Product/preferred mix of CC Product & Marketing experience
  • BFSI

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