Healthcare programs distribution expert (Part-time, Equity only)

Healthcare Programs Distribution Expert — HiWoxAbout HiWox

HiWox is a next-generation personalised wellness intelligence platform building a Healthcare Operating System across 9 wellness dimensions.

HiWox combines healthcare science, structured health data, deterministic intelligence, technology, devices and expert consultation to deliver explainable and personalised wellness programs.

Role Overview

We are looking for a Healthcare Programs Distribution Expert to build and lead the distribution ecosystem for HiWox's healthcare and wellness programs.

The role will focus on identifying the right distribution channels, building institutional and professional partnerships, taking HiWox programs to target communities, and creating repeatable systems for acquiring, onboarding and retaining program participants.

This is a business development and distribution ownership role — not a conventional sales position.

Key Responsibilities1. Healthcare Program Distribution Strategy

• Develop HiWox's distribution strategy across B2B, B2B2C and community-led channels.
• Identify the highest-potential markets, customer segments and distribution partners.
• Build channel-wise plans for acquiring and distributing HiWox wellness programs.
• Develop repeatable distribution models that can scale across cities and institutions.
• Healthcare & Institutional Partnerships
• Build relationships with hospitals, clinics, doctors, diagnostic centres and healthcare professionals.
• Develop partnerships with corporates, colleges, universities, gyms, wellness centres and professional communities.
• Identify organisations that can distribute HiWox programs to their employees, members, students, patients or communities.
• Structure partnership models, commercial terms and implementation workflows.
• Doctor & Healthcare Professional Network
• Develop a network of doctors, healthcare professionals, consultants and wellness experts.
• Create referral and program-distribution models for relevant healthcare professionals.
• Build professional engagement programs that encourage trusted distribution of HiWox.
• Develop mechanisms for ongoing partner engagement and referrals.
• Corporate & Institutional Programs
• Build corporate wellness distribution channels.
• Identify HR, leadership and employee-wellness decision makers.
• Develop programs suitable for employee populations without compromising individual data privacy.
• Build partnerships with colleges, institutions and large communities for structured wellness programs.
• Community & Offline Distribution
• Identify high-value communities and networks where HiWox programs can be introduced.
• Build relationships with clubs, professional associations, residential communities, gyms and other relevant networks.
• Develop offline activation, workshops, screening and wellness-event models.
• Convert community engagement into structured HiWox program enrolments.
• Channel Partner Development
• Identify, onboard and manage channel partners.
• Develop partner onboarding material, program explanations and sales/distribution processes.
• Create partner incentives and referral structures.
• Track partner performance, lead flow, conversions and revenue.
• Build long-term relationships with high-performing distribution partners.
• Program Packaging & Commercialisation
• Work with the Product, Healthcare Science and Business teams to package HiWox programs for different channels.
• Adapt program positioning, communication and delivery models based on the target audience.
• Support pricing, commercial models, referral structures and institutional packages.
• Ensure programs remain scientifically credible while being commercially easy to distribute.
• Distribution Funnel & Conversion
• Build the complete funnel from partner identification → engagement → program presentation → lead generation → enrolment → onboarding → retention.
• Develop sales and distribution materials for partners.
• Improve conversion rates at every stage.
• Establish systems for lead tracking, follow-up and partner reporting.
• Program Launch & Execution
• Lead the launch of HiWox programs through new distribution channels.
• Coordinate with Captains, consultants, healthcare professionals and internal teams for smooth delivery.
• Ensure partners understand their role in onboarding and program execution.
• Identify operational bottlenecks and improve the distribution process.
• Market Expansion
• Identify new cities, institutions and healthcare ecosystems for HiWox expansion.
• Build local partner networks before entering new markets.
• Develop city-level distribution strategies.
• Create a scalable playbook that can be replicated across locations.
• Distribution Analytics
• Track leads, partner activity, enrolments, conversion rates, CAC, revenue and retention.
• Identify high-performing channels and partners.
• Use data to optimise distribution strategy.
• Build dashboards and reporting systems for distribution performance.
• Strategic Partnerships & Growth
• Explore partnerships with healthcare organisations, insurance/wellness ecosystems, employers, institutions and other relevant organisations.
• Identify strategic alliances that can provide large-scale access to target users.
• Support enterprise sales and strategic commercial opportunities.
• Build long-term distribution assets for HiWox.

Ideal Candidate

• Strong experience in healthcare business development, healthcare sales, partnerships, channel development, wellness programs or institutional distribution.
• Existing network across hospitals, clinics, doctors, corporates, colleges, gyms, wellness organisations or professional communities is highly valuable.
• Experience distributing healthcare, wellness, preventive health or technology-enabled programs.
• Strong understanding of B2B, B2B2C, referral and partnership models.
• Proven ability to build relationships and convert partnerships into business.
• Strong negotiation and communication skills.
• Commercial understanding of pricing, revenue, conversion and unit economics.
• Comfortable with field-level execution and relationship building.
• Entrepreneurial mindset with the ability to build a distribution function from the ground up.

What You Will Own

• HiWox healthcare program distribution strategy
• Hospital, clinic and healthcare-professional partnerships
• Corporate and institutional distribution
• Community and offline distribution
• Channel partner network
• Referral and partnership programs
• Program commercialisation
• Distribution funnel and conversion
• City expansion through local partnerships
• Distribution performance and revenue growth

Engagement

• Equity-based founding team position
• Approximately 20–25 hours/week
• Remote / hybrid with field meetings and travel as required
• No fixed salary at the current stage
• Fixed compensation after funding and revenue stabilisation
• Equity based on contribution, responsibility and long-term commitment
• 5-year vesting structure for core founding team members

Key Outcome

Build a scalable distribution engine for HiWox that can take personalised healthcare and wellness programs from the platform into hospitals, clinics, corporates, colleges, gyms, communities and professional networks — creating repeatable channels for user acquisition, program adoption and long-term growth.

Skills: onboarding,partnerships,revenue,models