Product Manager - Audio

Cellecor Gadgets Ltd.
New Delhi, Delhi, India

Job Description:

Product Manager – Audio

Location : Delhi (Shalimar Bagh)

1. Role Objective The Product Manager – Audio will be responsible for managing the complete product lifecycle of the audio portfolio, including product strategy, development, pricing, go-to-market execution, and performance tracking. The role aims to drive revenue growth, profitability, and market share within the audio category.

2. Key Responsibilities

2.1 Product Strategy & Planning

  • Develop and execute the product roadmap for the audio segment (TWS, Bluetooth Speakers, Soundbars, Neckbands, Home Audio Systems).
  • Conduct market research, consumer insights analysis, and competitor benchmarking to identify new product opportunities.
  • Define product positioning, pricing strategy, and key feature differentiation.

2.2 Product Development

  • Collaborate with R&D, sourcing teams, and OEM/ODM partners for product development.
  • Finalize product specifications, design elements, and quality benchmarks.
  • Coordinate with suppliers and manufacturing partners for prototype development, validation, and testing.

2.3 Product Launch & Go-To-Market Strategy

  • Plan and execute successful product launches in coordination with cross-functional teams.
  • Work closely with sales, marketing, and digital teams to drive product visibility and demand generation.
  • Develop product training modules and materials for sales and after-sales teams.

2.4 Business Performance Management

  • Monitor sales performance, inventory levels, and profitability of the product portfolio.
  • Analyze market trends, customer feedback, and product reviews to drive continuous improvement.
  • Implement strategies to improve sell-through and optimize product lifecycle management.

2.5 Cross-Functional Coordination

  • Work closely with Supply Chain, Operations, Quality, and After-Sales teams to ensure seamless execution.
  • Ensure service readiness, including spare parts availability and support infrastructure.
  • Collaborate with marketing for packaging, branding, and product communication strategies.

2.6 Vendor & Cost Management

  • Manage relationships and negotiate with OEM/ODM partners and suppliers.
  • Optimize product cost structure, including BOM, to achieve margin targets.
  • Ensure compliance with regulatory certifications (BIS, WPC, and other applicable standards).

3. Key Performance Indicators (KPIs)

  • New Product Launch Success Rate
  • Audio Category Revenue Growth
  • Gross Margin Achievement
  • Market Share in Audio Segment
  • Product Sell-through Rate
  • Inventory Turnover
  • Customer Satisfaction & Product Ratings

4. Qualifications

  • Bachelor’s Degree in Electronics / Engineering / Business Management
  • MBA (Preferred)

5. Experience

  • 5–8 years of experience in Product Management / Category Management
  • Prior experience in Consumer Electronics, Audio, or Mobile Accessories industry preferred

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