Website & Digital Experience Lead

Role Purpose

Own MathCo's website as a strategic growth platform by driving website strategy, content publishing, user experience, discoverability, engagement, and conversion. Ensure the website effectively supports brand building, thought leadership, demand generation, customer engagement, and revenue growth priorities. This aligns with the Digital Foundation pillar and website transformation initiative in the FY27 marketing strategy

Key Responsibilities

• Own overall website strategy, roadmap, governance, and performance
• Lead website transformation and continuous improvement initiatives
• Manage day-to-day website operations, updates, and content publishing
• Maintain website content accuracy, freshness, and consistency
• Work with Content, Brand, Demand Generation, and Product teams to publish new pages, assets, case studies, blogs, and thought leadership content
• Define and optimize website journeys, navigation, and user experience
• Improve website conversion rates and lead capture performance
• Partner with the SEO/GEO/AEO Lead to improve discoverability and visibility
• Manage website analytics, reporting, and performance dashboards
• Coordinate with external agencies, developers, and technology vendors
• Ensure website security, performance, and compliance standards are maintained

Preferred Background

• 6+ years of experience in website management, digital marketing, digital experience, or web operations
• Experience managing enterprise B2B websites
• Strong understanding of CMS platforms, website publishing workflows, UX, analytics, and SEO
• Experience working with content teams, agencies, and developers
• Preferred experience in SaaS, Technology, AI, Analytics, Cloud, or Consulting organizations

Experience

• 5+ years in website management, digital experience, UX, or growth marketing
• Experience leading large enterprise website transformation projects

Success Metrics

• Website-sourced pipeline
• Visitor-to-lead conversion
• Organic traffic growth
• Engagement metrics
• Website performance scores
• User experience measures