Brand, Growth & GTM Lead

Vani Kabir Multiverse Pvt Ltd

Gurugram, Haryana, India

Maximum Compensation: ₹1,00,000 per month

Please note: ₹1,00,000 per month is the maximum compensation cap for this role. Final compensation may be lower depending on experience, skill set, interview performance, role fitment, and overall suitability.

Location: Gurugram

Work Mode: On-site | Full-time

About the RoleWe are looking for a Brand, Growth & GTM Lead to drive the next phase of growth for our D2C e-commerce luxury niche brand.

This is a business-growth-oriented role, not a traditional operations position and not a performance-marketing-only role.

The person will work across revenue growth, brand strategy, go-to-market execution, digital acquisition, e-commerce growth, customer journey, marketing strategy, and team leadership.

We are looking for someone who can connect brand + performance + GTM + commercial thinking and translate strategy into measurable business growth.

Key Responsibilities

Business & Revenue Growth

Own and drive initiatives aimed at increasing overall business revenue.
Identify new growth opportunities across products, channels, customer segments, campaigns, and markets.
Build structured growth plans with clear revenue and performance targets.
Analyse business performance and identify gaps, opportunities, and areas requiring intervention.
Work closely with leadership on growth priorities and commercial strategy.

Brand Strategy

Strengthen overall brand positioning, messaging, communication, and market perception.
Ensure consistency across website, social media, advertising, campaigns, content, packaging, and customer touchpoints.
Develop campaigns that balance brand building with measurable commercial outcomes.
Understand the premium/luxury customer mindset and build communication accordingly.

Go-To-Market Strategy

Take ownership of GTM planning for new products, collections, campaigns, launches, and business initiatives.
Define target audiences, positioning, communication strategy, launch channels, promotional approach, and timelines.
Coordinate with relevant teams to ensure smooth and timely execution.
Analyse post-launch performance and continuously improve GTM effectiveness.

Performance & Digital Growth

Oversee paid acquisition across relevant platforms including Meta and Google.
Work closely with internal teams/agencies on campaign strategy, targeting, creative direction, budgets, and optimisation.
Track key metrics such as CAC, ROAS, conversion rate, AOV, repeat purchase rate, revenue, and customer acquisition efficiency.
Ensure performance marketing supports the larger business and brand strategy rather than functioning independently.

D2C & E-commerce Growth

Improve the overall e-commerce customer journey from discovery to purchase.
Identify opportunities to improve website conversion, product discovery, landing pages, offers, merchandising, and funnel performance.
Work on customer retention, repeat purchases, CRM and lifecycle marketing initiatives.
Use customer behaviour and business data to identify growth opportunities.

Marketing & Campaign Leadership

Plan integrated campaigns across performance, social, content, influencer, brand and other relevant channels.
Ensure campaigns have clear objectives, messaging, audience definition, execution plans and measurable outcomes.
Guide creative direction from a business and brand perspective.
Review campaign performance and recommend improvements.

Team & Agency Leadership

Lead and coordinate internal marketing/growth resources and external agencies/vendors.
Set clear priorities, deliverables, timelines and performance expectations.
Ensure different functions work towards common business goals rather than operating in silos.
Build accountability around outcomes and execution quality.

What We Are Looking For

Strong experience in D2C, e-commerce, consumer brands or digitally driven businesses.
Demonstrated experience in driving business growth and revenue, not only marketing activity.
Strong understanding of brand building, performance marketing and GTM strategy.
Experience working with paid acquisition, e-commerce funnels and digital growth metrics.
Ability to understand numbers and translate data into business decisions.
Strong commercial and strategic thinking.
Ability to work closely with founders/senior leadership.
Comfortable managing teams, agencies and multiple growth initiatives simultaneously.
Strong ownership mindset with the ability to move from strategy to execution.

Preferred ProfileCandidates with experience across a combination of:

will be preferred.

Experience with premium, luxury, lifestyle, wellness, beauty, fashion, jewellery, spiritual, consumer or niche D2C brands would be an advantage.

Who This Role Is NOT ForThis role may not be suitable if your experience is primarily limited to:

Only social media management
Only content creation
Only performance marketing execution
Pure operations
Pure agency/client servicing without business ownership
Campaign execution without responsibility for business outcomes

We are looking for someone who can take a holistic view of the business and connect growth, brand, GTM and revenue together.

Compensation

Maximum compensation: ₹1,00,000 per month.

This is the maximum approved cap for the position and candidates should apply only if comfortable considering an opportunity within this compensation bracket.

The final offer may be lower depending on experience, skill set, interview performance, role fitment and overall suitability.

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