Product Manager-Current Account

IDFC FIRST Bank
Mumbai, Maharashtra, India

Job Requirements

Role/ Job Title: Senior Product Manager-Current Account

Function/ Department: Retail Liabilities

Job Purpose:

To lead the development, enhancement, and management of the Current Account product offerins, ensuring alignment with customer needs, regulatory requirements, and business goals. The role involves cross-functional collaboration to drive customer acquisition, and retention.

Roles & Responsibilities:

'1. Conduct market research and competitor benchmarking to identify gaps and opportunities.

  • Design and develop new Current Account variants tailored to customer segments (e.g., SMEs, professionals, startups), their features, pricing etc.
  • Monitor key product performance metrics (book size, acquisition metrics, retention metrics)
  • Ensure all product features and processes comply with RBI and internal guidelines.
  • Sales Enablement & Training - Develop go-to-market strategies, sales toolkits, and marketing collaterals.

Secondary Responsibilities:

'1. Conduct product training for branches, relationship managers, and channel partners and support frontline teams with customer-specific solutions

  • Liaise with digital banking team to enabling all the product features on mobile/internet banking

Qualifications:

Graduate – Any

Post Graduate – Any

Years of Experience:

5+

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