General Manager / Category Lead_Bambinos.live

We’re Hiring: General Manager / Category Lead | Bambinos.live

Build a $10M Business. Own a Category. Think Like a Founder.

At Bambinos.live, we’re looking for high-ownership, AI-first leaders to build and scale our business verticals into category-leading, profitable businesses.

This isn’t a traditional management role. You’ll own an entire business vertical end to end — from P&L and growth to product, customer experience, sales and educator operations — with a bold mission: scale your vertical to $10 million ARR within 24 months.

If you’re a builder who loves solving problems, working with data, moving fast and using AI to multiply your impact, this could be your next big opportunity.

About Bambinos.live

Bambinos.live is a Shark Tank India Season 4-backed live learning platform for children 4–15.

We serve 8,000+ students across India, the Middle East, and the US, with approximately 40% of our buyers being NRI families.

Our vision is to become the “Disney of Education” by building story-driven, gamified and immersive learning experiences delivered live by expert educators.

The Opportunity

Role: General Manager / Category Lead

Openings: 4 — one for each business vertical

Location: Bengaluru, HSR Layout | Work from Office

Experience: 2–5 years

Education: B.Tech/B.E. from IIT or BITS, or MBA from IIM Ahmedabad, Bangalore or Calcutta, or ISB

Reporting to: Founder & CEO

Employment Type: Full-time

Compensation: Competitive salary + ESOPs

Choose Your Vertical

We’re hiring one business owner for each of the following categories:

• Languages: Unbox English, Unbox Kannada, Hindi for NRI Kids
• Spirituality: Little Yogi, Bhagavad Geeta
• Academics: Unbox Math, Unbox Science, Olympiad Preparation
• Extra-curricular: Unbox Chess, AI for Kids

Each Category Lead will own the roadmap, economics and growth of their vertical, including launching new programs that address evolving customer needs.

What You’ll Own

1. Business Strategy & P&L

• Own revenue, gross margin and contribution margin for your vertical.
• Build annual and quarterly business plans covering targets, budgets, pricing and program mix.
• Track unit economics, including CAC, LTV, payback periods and educator cost per class.
• Make data-backed decisions on where to scale, optimise or discontinue initiatives.2. Growth & Revenue
• Drive enrolments across India, the Middle East, the US and other international markets.
• Own the complete funnel: leads → demos → conversions → renewals.
• Partner with marketing on campaigns, content, channels and strategic partnerships.
• Build new revenue streams through schools, B2B partnerships, camps, workshops and program bundles.3. Product & Curriculum
• Own the product roadmap across your vertical's programs.
• Translate parent and child insights into better learning experiences, formats and pricing.
• Take new programs from concept to launch, targeting the first 100 paying students.
• Partner with curriculum and product teams to improve learning outcomes and make progress measurable.4. Customer Experience & Retention
• Own the complete parent and child journey, from demo and onboarding to learning progress and renewal.
• Improve parent NPS, attendance, completion and renewal rates.
• Identify churn drivers and close the loop on escalations, refunds and customer feedback.5. Sales & Conversion
• Work closely with inside sales to sharpen pitches, scripts, objection handling and pricing.
• Establish and review conversion targets for your vertical.
• Equip counsellors with strong program knowledge and effective sales enablement.6. Educator Operations & Team Building
• Build a high-quality educator pipeline ahead of business demand.
• Own educator onboarding, training, quality standards and performance management.
• Optimise capacity, scheduling and utilisation to ensure a consistent learning experience.
• Build and lead a lean, high-performing core team as the vertical scales.

AI-First Is How We Work

At Bambinos.live, AI is not an add-on. It is our default operating system.

We expect our Category Leads to build lean, efficient businesses where AI handles repetitive work and people focus on judgement, creativity and execution.

You will be expected to:

• Use ChatGPT, Claude and other AI tools daily for research, analysis, planning and decision-making.
• Build AI-powered workflows for curriculum drafts, assessments, presentations and content quality checks.
• Automate reporting and dashboards, using tools such as Metabase, SQL and BI platforms.
• Apply AI to sales enablement, lead scoring, parent communication and churn prediction.
• Use AI to improve educator screening, training, feedback and quality assurance at scale.
• Partner with product and technology teams to introduce AI learning experiences.

Our default question: “Can AI do 80% of this?”

We’re looking for people who demonstrate AI leverage through their work, not just those who list AI tools on their resumes.

How Success Will Be Measured

Your performance will be reviewed monthly, with quarterly goals aligned directly with the Founder & CEO.

Key measures include:

• Business: Progress towards $10M ARR, contribution margin and path to profitability.
• Growth: New enrolments, conversion rates and customer acquisition cost.
• Retention: Renewal rates, customer lifetime value and churn.
• Customer experience: Parent NPS, attendance and program completion.
• Product: New program launches and measurable learning outcomes.
• Educator operations: Quality, retention and utilisation.
• AI leverage: Revenue per team member, productivity and meaningful automation.

Your First 90 Days

In your first three months, you will:

• Develop a deep understanding of your vertical's customers, business metrics and unit economics.
• Present a clear 24-month roadmap towards $10M ARR.
• Deliver two measurable quick wins in conversion, retention or operational efficiency.
• Establish an AI-driven weekly business review and performance dashboard.Who Should Apply?

Must-have qualifications:

• 2–5 years of experience in a high-ownership role, such as a founder's office, category or business management, growth, strategy or consulting.
• B.Tech/B.E. from IIT or BITS, or an MBA from IIM Ahmedabad, Bangalore or Calcutta, or ISB.
• Demonstrated ownership of business outcomes such as revenue, growth, conversion or margins.
• Strong analytical skills, including Excel/Google Sheets modelling, funnel analysis and familiarity with SQL or BI tools.
• Practical, demonstrable experience using AI tools to improve productivity and business outcomes.
• Excellent communication skills and the ability to work across customers, educators and cross-functional teams.
• A strong bias for action and comfort with ambiguity, accountability and fast-paced execution.Good to have:
• Experience in consumer internet, EdTech, D2C or subscription businesses.
• Exposure to international customers, particularly NRI markets.
• Personal interest or expertise in languages, spirituality, mathematics, chess or related learning categories.
• Experience managing freelancers, educators or other distributed workforces.What You’ll Get
• Real business ownership: Take responsibility for a complete business vertical early in your career.
• Founder access: Work directly with the Founder & CEO on strategy and execution.
• Meaningful upside: Competitive compensation with ESOPs.
• Career acceleration: A potential pathway to Business Head or CXO roles as your vertical grows.
• AI-first environment: Access to AI tools and the opportunity to build AI-powered business operations.
• A meaningful mission: Help shape how children learn, grow and discover their potential.Our Hiring Process
• Application review — CV and a short note on your preferred vertical.
• Introductory conversation with the CEO's office.
• Take-home case — develop a 90-day plan for one vertical using AI.
• Case presentation and deep dive with the Founder & CEO.
• Culture and reference conversations.
• Offer.

Ready to Build Something Big?

If you want to move beyond managing tasks and start owning business outcomes, we’d love to hear from you.