Assistant Business Manager

Role

We are looking for an Assistant Business Manager to support the Business Manager in driving sales performance across stores. The role will focus on sales target achievement, performance analysis, identifying business gaps, and translating store-level data into actionable interventions.

The ideal candidate will be commercially driven, highly analytical and comfortable working closely with store teams to understand performance, identify opportunities and ensure execution against business priorities.

Key Responsibilities

1. Sales Performance & Target Achievement

• Support the Business Manager in driving achievement of store and individual sales targets.
• Track daily, weekly and monthly sales performance against targets, budgets and previous-period performance.
• Identify gaps in achievement and work with store teams to define corrective actions.
• Monitor performance by store, category, brand, product, salesperson and other relevant business parameters.
• Support the implementation of sales action plans to improve target achievement.2. Data Analysis & Business Insights
• Analyse store-level sales and operational data to identify trends, gaps, opportunities and performance drivers.
• Analyse metrics such as:
• Sales vs. target
• Sales growth
• Average transaction value
• Conversion rate
• Footfall and customer engagement
• Product/category contribution
• Individual salesperson performance
• Inventory availability and sell-through
• New vs. repeat customer contribution
• Translate data into clear insights and recommendations for the Business Manager and store teams.3. Identifying Business Gaps
• Proactively identify reasons for underperformance at store, category, brand or individual level.
• Conduct root-cause analysis for sales shortfalls.
• Identify gaps related to customer conversion, product availability, sales productivity, inventory, customer follow-up and team performance.
• Track agreed corrective actions and ensure timely closure.
• Highlight emerging risks to the Business Manager before they impact target achievement.4. Store & Team Performance
• Work closely with Store Managers and sales teams to understand business performance.
• Support managers in interpreting performance data and converting insights into actionable plans.
• Track individual sales performance and highlight coaching or performance-development opportunities.
• Support sales contests, campaigns and other initiatives aimed at improving store performance.
• Participate in store visits and business reviews to understand on-ground challenges.5. Business Planning & Reviews
• Support preparation of weekly and monthly business reviews.
• Assist in developing sales forecasts based on historical trends, current performance and business inputs.
• Track progress against business plans and highlight deviations.
• Support the Business Manager in preparing performance presentations and management reports.
• Maintain a structured repository of key performance insights and action items.6. Cross-Functional Collaboration
• Coordinate with functions such as Merchandising, Inventory, Marketing, CRM, Finance and Operations to resolve business gaps.
• Follow up on stock availability, product movement and other factors affecting sales.
• Support execution of promotional and commercial initiatives at stores.
• Ensure relevant business information is communicated effectively to store teams.

Key Deliverables

The Assistant Business Manager will be expected to:

• Improve visibility of store-level sales performance and target gaps.
• Provide timely and accurate business MIS.
• Identify key reasons for sales underperformance.
• Recommend actionable interventions to improve sales.
• Track execution and impact of corrective actions.
• Support achievement of monthly, quarterly and annual sales targets.
• Improve data-driven decision-making across stores.

Qualifications & Experience

• Bachelor’s degree in business administration, Commerce, Economics, Retail Management or a related discipline.
• 3–6 years of relevant experience in retail, luxury retail, sales operations, commercial operations or performance management.
• Experience in luxury retail, premium retail or consumer-facing businesses would be an advantage.

Skills & Competencies

• Commercial acumen – understands sales drivers and business levers.
• Analytical thinking – able to interpret data and identify meaningful patterns.
• Problem solving – can move from identifying a gap to determining its root cause and action.
• Execution orientation – follows through on action plans and outcomes.
• Stakeholder management – comfortable working with store managers and cross-functional teams.
• Communication skills – able to present data and insights clearly to different stakeholders.
• Attention to detail – maintains accuracy in reporting and analysis.
• Ownership mindset – proactively identifies issues rather than waiting for instructions.