Assistant Director – Growth (Product-Led Growth)

Location: Noida

Experience: 5+ years

Industry: B2C Digital Consumer Products

About

Role We are looking for an experienced Growth Leader to own and drive revenue growth for our B2C subscription products. This is a revenue ownership role where you will be responsible for scaling customer acquisition, improving the product funnel, driving retention, and optimizing pricing and monetization. You will work closely with Product, Engineering, Performance Marketing, and Creative teams to build and scale high-impact growth initiatives.

Key Responsibilities

• Own monthly subscription revenue and deliver growth targets across assigned products.
• Drive performance marketing across Google and Meta, including budget allocation, bidding strategy, CAC and payback optimization.
• Own and optimize the complete subscription funnel from acquisition and activation to trial, payment and renewal.
• Lead experiments across onboarding, paywalls, pricing, plans and trials to improve conversion and revenue.
• Drive D1, D7 and D30 retention through onboarding, engagement, habit-building, notifications and CRM initiatives.
• Build a strong growth experimentation framework, with a consistent cadence of testing, measuring and scaling successful initiatives.
• Partner with Product and Engineering teams to design and implement growth experiments across product surfaces.
• Lead performance marketers and creative teams, ensuring high-volume testing and continuous improvement of acquisition creatives.
• Monitor and improve key growth metrics including CAC, LTV, payback, conversion, retention and revenue.
• Work on UPI Autopay, recurring payments and mandate success, identifying and resolving funnel drop-offs.
• Use data and cohort analysis to identify growth opportunities and make informed business decisions.

What We're Looking For

• 5+ years of experience in B2C digital/consumer products in India.
• At least 3 years of experience owning a revenue or growth number end-to-end.
• Proven experience scaling a consumer subscription or payments-driven product.
• Strong hands-on experience with Google and Meta performance marketing at significant monthly spends.
• Experience running product experiments across onboarding, paywalls, pricing, trials or conversion funnels.
• Strong understanding of D1/D7/D30 retention, cohorts, LTV, CAC, payback and incrementality.
• Experience with UPI Autopay, mandates or recurring payments in India.
• Experience leading performance marketing and creative teams.
• Strong analytical and problem-solving skills with the ability to work directly with data.
• Experience in B2C consumer products is preferred; EdTech experience is not mandatory.
• Engineering/technical education from a reputed institute would be an added advantage.

What You'll Own

• Revenue Growth
• Paid Acquisition
• Subscription Funnel
• Product-Led Growth
• Pricing & Monetization
• Retention
• Growth Experiments
• Performance Marketing
• Creative Testing
• Consumer Subscription & Recurring Payments