Senior Brand Strategist

Company Description Stillform Wellness is a growing premium beauty and wellness brand with a strong focus on formulation led premium wellnesa and lifestule oreinted direct-to-consumer (D2C) offerings. The company is committed to creating high-quality, thoughtfully designed products that support holistic well-being and modern lifestyles. Stillform Wellness emphasizes brand authenticity, customer experience, and innovative product launches. Team members collaborate closely across functions to build a distinctive brand presence in the premium beauty, wellness, and fashion space.

Role Description The Brand and Launch Lead will oversee end-to-end brand strategy and product launch initiatives for premium beauty, wellness, fashion, and D2C lines. This is a full-time, on-site role based in Bengaluru, working closely with cross-functional teams to plan and execute brand campaigns, launches, and retail or online activations. Day-to-day responsibilities include defining brand positioning, developing launch roadmaps, managing creative and marketing assets, and ensuring consistent branding across all touchpoints. The role also involves coordinating with vendors and partners, negotiating timelines and deliverables, tracking performance metrics, and optimizing campaigns based on data and customer insights. The Brand and Launch Lead will collaborate with sales, marketing, design, and operations to drive brand awareness, customer engagement, and revenue growth.

Qualifications

• Brand Strategy and Brand Management skills, with experience defining positioning, target segments, and launch plans in beauty, wellness, fashion, or D2C.
• Branding and Communication skills, including the ability to craft clear narratives, guidelines, and messaging across digital and offline channels.
• Sales and commercial acumen, with the ability to align brand and launch activities to business goals, revenue targets, and market opportunities.
• Vendor and partner management capabilities, including negotiation, timeline management, and coordination with agencies, suppliers, and platforms.
• Experience leading cross-functional projects, preferably in premium consumer brands, with strong stakeholder management and collaboration skills.
• Analytical skills for interpreting brand, campaign, and sales data to refine strategies and improve launch performance.
• Bachelor’s degree in Marketing, Business, Communications, Beauty and helath , brand gowth or Management, or a related field; an advanced degree is a plus.
• Comfort working in a fast-paced, growing organization, with a proactive mindset and attention to detail.