CIM Campaign Developer / Analyst

Job Title : CIM Campaign Developer / Analyst

Experience: 5+ Years

Work Mode: Onsite

Location : Mumbai

Contract Duration: Long Term

We are looking for a skilled CIM Campaign Developer / Analyst with hands-on experience in marketing automation, campaign development, and execution. The ideal candidate should have strong technical expertise in SQL, relational databases, HTML, CSS, JavaScript, API integration, audience segmentation, and personalized content delivery. The candidate will be responsible for designing, developing, testing, and launching multichannel marketing campaigns across Email, SMS, and in-app notifications. Experience with platforms such as SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign Classic, or HCL Unica is highly preferred.

Key Responsibilities

• Design, develop, configure, and launch marketing campaigns based on business requirements and campaign briefing documents.
• Build, manage, and optimize campaign workflows across multiple channels, including Email, SMS, and in-app notifications.
• Develop and maintain campaign templates using HTML, CSS, and JavaScript.
• Implement audience segmentation, targeting rules, dynamic content, and personalization logic.
• Write and optimize SQL queries to extract, transform, validate, and analyze campaign data.
• Work with relational databases and data models to support campaign execution and audience management.
• Configure campaign triggers, automation workflows, and API integrations.
• Perform campaign testing, quality assurance, and validation before deployment.
• Conduct A/B testing and experimentation to improve campaign engagement, delivery, and overall performance.
• Monitor campaign metrics, analyze results, identify improvement opportunities, and optimize campaign workflows.
• Collaborate with creative, data, technical, and onshore teams to ensure accurate and timely campaign delivery.
• Track campaign progress, manage project tasks, and maintain documentation using Jira and Confluence.
• Review campaign content, troubleshoot technical issues, and ensure consistency across channels.
• Support continuous improvement of campaign processes, templates, and automation solutions.

Required Technical Skills

• Marketing Automation Platforms: SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign Classic, or HCL Unica.
• Database & Querying: Strong SQL skills, RDBMS, data models, and database management.
• Web Technologies: HTML, CSS, and JavaScript.
• Marketing Automation: Campaign workflows, triggers, segmentation, dynamic content, and personalization.
• API Integration: Understanding of API usage, configuration, and integration with campaign platforms.
• Campaign Management: Campaign lifecycle management, template creation, testing, execution, and optimization.
• Project Management Tools: Jira and Confluence.
• Content Personalization: Experience delivering personalized content across email and in-app channels.

Good to Have

• Experience with Litmus, Content Management Systems (CMS), and Digital Asset Management (DAM) tools.
• Relevant certifications in marketing automation or campaign management platforms.
• Exposure to programming languages and campaign-related API integrations.
• Experience in campaign performance analysis, experimentation, and optimization.
• Strong understanding of email rendering, content validation, and web development practices.

Education & Experience

• Bachelor's degree in Computer Engineering, Computer Science, Information Technology, or a related discipline.
• Relevant experience in marketing automation, campaign development, CRM platforms, or campaign execution.
• Strong technical troubleshooting, analytical, and problem-solving skills.
• Excellent communication, coordination, and project management abilities.