D2C Growth & Go-To-Market Manager

D2C Growth & Go-To-Market Manager

Location: Gurugram, Haryana

Work Mode: On-site | Full-time

Company: Vani Kabir Multiverse Pvt. Ltd.

Compensation: The ideal budget for this role is around ₹80,000 per month, with an absolute maximum cap of ₹1,00,000 per month. The final offer may be lower depending on interview performance, experience, skill set, role fitment and overall evaluation.

About the Role

We are looking for a commercially driven D2C Growth & Go-To-Market Manager who can take ownership of business growth beyond just running ads.

This role will work across revenue growth, go-to-market strategy, e-commerce, performance marketing, brand, customer acquisition, retention, product/category launches and team execution.

We want someone who can think like a business owner — understand the market, identify opportunities, build a strategy, launch initiatives, coordinate teams and deliver measurable revenue growth.

The person should be comfortable taking a product/category from:

Market Opportunity → Positioning → Pricing → GTM Strategy → Launch → Acquisition → Conversion → Retention → Revenue Growth

Key Responsibilities

• Own go-to-market strategy for new products, categories and business initiatives.

• Conduct market, category, consumer and competitor research before launches.

• Define target customer segments, positioning, pricing, offers and launch strategy.

• Build launch calendars, channel plans, execution roadmaps and revenue targets.

• Coordinate with brand, content, performance marketing, e-commerce and operations teams.

• Track post-launch performance and identify what needs to be scaled, improved or stopped.

• Own D2C revenue growth across digital channels.

• Build monthly and quarterly growth plans against commercial targets.

• Identify new revenue opportunities across products, categories, channels and customer segments.

• Drive improvements across traffic, conversion rate, AOV, repeat purchase and customer lifetime value.

• Build offers, bundles, pricing strategies and promotional initiatives while protecting margins.

• Improve website/e-commerce performance, merchandising and customer journey.

• Work on conversion optimisation across product pages, cart and checkout.

• Work closely with internal teams or agencies managing Meta and Google advertising.

• Monitor CAC, ROAS, MER, conversion rate, creative performance and revenue contribution.

• Identify winning customer segments, creatives, offers and acquisition opportunities.

• Ensure paid advertising supports wider GTM and commercial objectives.

• Work with brand and content teams to build commercially strong campaigns.

• Translate customer and market insights into stronger positioning and communication.

• Build CRM and retention strategies across WhatsApp, email, remarketing and loyalty.

• Develop cart recovery, win-back, cross-sell and repeat-purchase initiatives.

• Analyse customer cohorts and purchase behaviour.

• Identify new channels, partnerships, categories and market expansion opportunities.

• Conduct competitor benchmarking and market analysis.

• Use data to identify growth gaps, opportunities and revenue leakage.

• Coordinate execution across marketing, creative, e-commerce, developers, operations and agencies.

• Set clear KPIs, timelines and accountability across teams.

• Ensure strategies move into actual execution and measurable business outcomes.

Key Metrics

• Revenue

• Growth %

• CAC

• ROAS

• MER

• Conversion Rate

• AOV

• Repeat Purchase Rate

• LTV

• Gross Margin

• Contribution Margin

• Retention

• Traffic and Funnel Metrics

What We’re Looking For

• 4+ years of relevant experience in D2C, e-commerce, growth, GTM, category management or similar commercial roles.

• Strong understanding of the complete D2C funnel.

• Demonstrated experience launching products, categories, campaigns or business initiatives.

• Strong commercial and revenue-oriented thinking.

• Experience working with Meta and Google performance marketing.

• Strong understanding of CAC, ROAS, conversion, AOV, retention and unit economics.

• Experience with Shopify or similar D2C e-commerce platforms preferred.

• Ability to analyse data and convert insights into actionable growth strategies.

• Comfortable working across both strategy and execution.

• Strong problem-solving and decision-making ability.

• Experience coordinating or managing teams/agencies.

• Strong ownership mentality.

• Strong communication and stakeholder-management skills.

Strong Preference For Candidates Who Have

• Worked directly with a consumer/D2C brand.

• Owned measurable revenue or growth targets.

• Taken products/categories from planning through launch and scale.

• Managed meaningful performance marketing budgets.

• Improved CAC, ROAS, conversion, AOV or retention.

• Worked closely with founders or senior leadership.

• Managed cross-functional teams or multiple agencies.

• Built or scaled e-commerce revenue rather than only handling marketplace operations.

This Role May Not Be Suitable If Your Experience Is Primarily Limited To

• Only running Meta/Google Ads.

• Only marketplace catalogue/listing operations.

• Only social media/content management.

• Only reporting and analytics.

• Pure operational coordination without revenue accountability.

We are specifically looking for someone who can combine GTM + Revenue + E-commerce + Performance + Brand + Retention + Team Execution into one commercially focused growth role.