Product Manager
As a Product Manager at Motion Education, you will take ownership of the product lifecycle, focusing on enhancing user engagement, improving learning outcomes, and driving business growth. We are seeking a highly analytical and detail-oriented individual with a strong IQ, keen attention to detail, and a deep understanding of app engagement and analytics tools.
Key Responsibilities:
Product Strategy and Roadmap:
Define the product vision, strategy, and roadmap in alignment with company goals.
Identify market needs and opportunities for new features, products, and improvements.
Translate complex educational and technical requirements into simple, intuitive user experiences.
Analytics and Engagement Tools:
Utilize app engagement tools (such as Clever Tap, Web Engage, MO Engage, or Mixpanel) to monitor and improve user engagement.
Analyze user behaviour using analytics platforms like Google Analytics, Firebase, or Amplitude to identify pain points, trends, and opportunities for optimization.
Use data-driven insights to improve app performance and user retention.
Attention to Detail and Optimization:
Ensure every feature and release is thoroughly tested, functional, and delivers a seamless user experience.
Continuously monitor feedback and user behaviour to identify areas for improvement.
Cross-functional Collaboration:
Work closely with engineering, design, content, marketing, and sales teams to deliver on the product roadmap.
Ensure alignment between product requirements and technical execution, facilitating smooth communication between teams.
Coordinate product launches and ensure the app is technically and functionally ready for new features or segments.
User Engagement and Retention:
Drive product engagement by creating features that resonate with learners and improve their educational experience.
Implement strategies to increase user retention and reduce churn, particularly through personalized learning paths, timely notifications, and gamified elements.
Identify key drivers of user satisfaction and work towards enhancing those aspects.
Product Launches and Performance Monitoring:
Oversee the full product lifecycle from concept to launch, ensuring on-time delivery and product-market fit.
Monitor product performance post-launch and adjust based on feedback and analytics to ensure continued improvement.
Skills and Qualifications:
High IQ and Analytical Thinking: Ability to solve complex problems and make data-driven decisions.
Detail-oriented: Keen eye for details to ensure product quality and an excellent user experience.
Experience with App Engagement Tools: Hands-on experience with tools like Clever Tap, Webengage, MoEngage, Mixpanel, or similar.
Proficiency in Analytics: Strong experience using analytics platforms such as Google Analytics, Firebase, or Amplitude to gather insights and drive decisions.
Product Management Experience: 3+ years of experience in product management, preferably in EdTech or related fields.
Strong Communication Skills: Ability to articulate complex concepts clearly and effectively to both technical and non-technical teams.
Project Management Skills: Experience in managing multiple projects and timelines, with an emphasis on execution and delivery.
User-focused Mindset: Passionate about understanding user behaviour and creating features that enhance their learning journey.
Preferred Skills:
Experience in the EdTech industry or working on educational products.
Familiarity with A/B testing, user segmentation, and retention strategies.
Knowledge of UI/UX best practices for mobile apps.