Senior Manager - Digital Commerce

Overview

This role drives eAFH and Quick Commerce channel growth across European markets, working directly with the Channel VP and eAFH Director.

Channel & Customer

• Lead multimarket customer engagement across aggregators and lighthouse accounts; build and pitch selling materials and analyses
• Drive eB2B channel strategy, AOP planning, and Menu Pro rollout across key markets

Insights & Commercial

• Shape and standardise the DCOM Commercial Insights service catalog
• Synthesise data into clear performance overviews, stories, and recommendations

Stakeholder & Community

• Influence senior stakeholders and retail partners; build and manage the eAFH community across BUs

Responsibilities

• DCOM Commercial Insights - Strategy & Development
• Track market, category, customer, and competitor performance; produce scorecards and overviews
• Synthesise Nielsen/IRI, household panel, and loyalty data into strategic, ad hoc analyses
• Support Channel VP and eCom teams with high-quality analyses and materials
• Storytelling & Presentations
• Build selling stories that translate complex data into implications and actions tied with a size of prize
• Craft compelling presentations — from macro trends to specific actions
• Support market leads in pitching stories to retail partners
• Stakeholder & Community Management
• Work with BU teams and agencies to gather information and resolve project issues
• Influence stakeholders to align on perspectives and drive decisions
• Manage sub-channel community — meeting materials, best practices, BU relationships
• Team Leadership & Capability
• Coach rest of the commercial insights team - set quality standards, allocate work, review outputs
• Build DCOM Commercial Insights capability within the team and the broader DCOM Commercial Insights team
• Contribute to succession for specialist roles across BUs

Qualifications

• Bachelors' degree in Business, Marketing, Engineering: MBA a plus
• 9-11 yrs insights/ analytics
• Prior FMCG experience & strong hands on capability in partnering with Retailers / Customers
• Strong Visualization & Story telling skills
• Advanced Microsoft Office / PowerPoint & Excel skills
• Can synthesize multiple disparate data sources into compelling growth strategies/reviews
• Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions
• Good collaborator and influencer: Experience working with a breadth of stakeholders and peers – levels, functions and across countries in Europe
• Ability to extract key messages from complex data and craft a clear narrative, presenting in person & virtually
• Good commercial and operational instinct to ensure recommendations are practical and executable
• Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan
• Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities
• Proven experience using PowerPoint and ability to producing visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience