BDE (Category)

Key Responsibilities

Category Planning & Growth

• Develop and execute category growth plans aligned with overall business objectives
• Analyze market trends, customer demand, and buying behavior
• Identify growth opportunities within the assigned categoryAssortment & Merchandising
• Finalize optimal product assortment (breadth & depth) for the category
• Ensure availability of top-performing and high-demand SKUs
• Coordinate with cataloging teams for accurate and high-quality listingsPricing & Margin Management
• Define and implement pricing strategies (MRP/SP-based, discounts, dynamic pricing)
• Monitor margins, costs, commissions, and profitability
• Ensure pricing competitiveness while maintaining healthy marginsVendor & Brand Management
• Onboard new vendors/brands and maintain strong ongoing relationships
• Negotiate commercial terms including commission, return policies, and marketing support
• Coordinate for stock availability, new launches, and exclusive offersMarketing & Promotions
• Plan and execute category-level campaigns, deals, and seasonal promotions
• Collaborate with the marketing team to improve category visibility
• Track and analyze the performance of promotional activitiesPerformance Tracking & Optimization
• Monitor key metrics such as GMV, AOV, conversion rate, sell-through, and inventory health
• Identify slow-moving and fast-moving SKUs and take corrective actions
• Improve product discoverability and overall category performanceCross-functional Collaboration
• Work closely with operations, finance, tech, catalog, and customer support teams
• Coordinate with seller support teams for issue resolution and quality controlBrand Monetization
• Drive revenue through co-branded campaigns, sponsored listings, and banner placements
• Pitch marketing opportunities such as homepage banners, category sponsorships, and emailers
• Negotiate brand visibility fees and marketing budget contributions