Analytics Consultant
Title: Senior Analytics Consultant (Digital Experience & Behavioural Analytics)
Location: Gurugram Salary: 20-22 LPA
Experience: 6+ years in Product Analytics
Office Timings: 2 PM to 12 AM IST (This role follows a rotational shift aligned with global client requirements.)
The Role We're looking for a Senior Data Analyst — Digital Experience & Behavioural Analytics to join our consulting team at Scaletrix.AI, Contentsquare's India Center of Excellence (CSQ-India COE). You'll own analytics engagements for global enterprise clients — leading discovery, framing hypotheses, driving analysis, and presenting recommendations directly to client product, marketing, and senior stakeholders. This is a senior individual-contributor role with deep hands-on ownership. You'll operate as a trusted data consultant — understanding each client's data and MarTech ecosystem, and ensuring your recommendations can be operationalised using the tools they already own.
Key Responsibilities Insights & Client Advisory ● Own end-to-end analytics engagements — from scoping and hypothesis design to executive-level recommendations ● Advise senior client stakeholders (Directors, VPs, Heads of Product/Marketing) on data-driven decisions and prioritisation ● Translate complex data into clear insights, sharp recommendations, and prioritised experimentation hypotheses ● Partner with clients on scoping problems, driving recommendations, and quantifying business impact Digital & Product Analytics ● Lead analysis of user journeys, funnels, cohorts, retention, and behavioural segmentation to surface friction and growth opportunities ● Design measurement frameworks — instrumentation strategy, KPI trees, north-star metrics — rather than only working within existing setups ● Drive experimentation strategy — A/B test design, guardrail metrics, and interpretation of results Dashboards & Reporting ● Own the analytics narrative layer — decision-oriented dashboards, executive readouts, and reusable reporting templates ● Ensure data accuracy, metric consistency, and documentation across all engagement deliverables Team Enablement ● Build reusable playbooks and frameworks for behavioural analytics use cases across industries ● Contribute to internal knowledge sharing and analytical best practices across the CoE
Required Skills & Experience Essential ● 6+ years in product analytics, digital analytics, or web analytics — including 2+ years in consulting or client-facing roles ● Deep hands-on expertise with Heap, Contentsquare, GA4, Adobe Analytics, or Mixpanel — including tracking design, event architecture, and advanced segmentation ● Strong grasp of funnels, cohorts, retention, behavioural segmentation, and experimentation design ● SQL proficiency for querying analytics datasets (BigQuery, Snowflake, Redshift, or similar) ● Data consulting mindset with the ability to understand client data ecosystems (MarTech stack, CDPs, data warehouses, BI tools) and connect analytical recommendations to their existing tooling. ● Proven ability to lead client conversations and translate ambiguous business problems into structured analytical roadmaps ● Track record of influencing senior stakeholders with clear insights and prioritised recommendations ● Hands-on experience with AI tools (ChatGPT, Claude, Copilot) — including using AI to scale analytical output, standardise deliverables, and improve team productivity Preferred / Good to Have ● Experience with experimentation platforms (Optimizely, VWO, AB Tasty) ● Familiarity with CDPs and MarTech ecosystems (Segment, mParticle, Braze, HubSpot) ● Experience delivering analytics engagements for US or European enterprise clients ● Exposure to advanced statistical methods — regression, causal inference, uplift modelling ● Proven experience managing multiple client engagements in parallel, balancing competing priorities, timelines, and stakeholder expectations Why you should join us ● Own high-impact analytics engagements with global enterprise clients across retail, e-commerce, travel, BFSI, and hi-tech ● Shape how leading brands use Heap, Contentsquare, and behavioural analytics — as part of the Contentsquare India Center of Excellence ● Work alongside — not under — leaders with experience at McKinsey, BCG, ZS, Genpact, and Citi ● Clear path to practice leadership and senior consulting roles ● Autonomy to shape playbooks, frameworks, and analytical best practices across the CoE
About Us Scaletrix.AI is a Data Analytics and AI services provider with 15 years of experience in the sector. A team of alumni leads it from McKinsey, BCG, ZS, Genpact, Citi, IIT, ISB, FMS, and CMU. Scaletrix.AI has helped various companies develop end-to-end solutions by bringing data engineering and data sciences together. Additionally, the company is a strategic partner of Contentsquare Analytics and serves as Contentsquare’s India Center of Excellence (CSQ-India COE), providing platform selling, onboarding, managed services, and client management to Heap customers globally. Website: https://www.scaletrix.ai/ About the Platforms Contentsquare is the global leader in digital experience analytics, headquartered in Paris with offices across the US, UK, and APAC. Trusted by 1,000+ enterprises including L'Oréal, Walmart, and Sephora, it delivers heatmaps, session replay, journey analysis, and AI-driven recommendations to optimise conversion and customer experience. As part of the Contentsquare suite, Heap brings product analytics powered by autocapture — automatically recording every user interaction across web and mobile, with support for retroactive event definition, funnel tracking, and behavioural segmentation. Heap is trusted by enterprises like Microsoft, AMD, and Twilio. Scaletrix.AI is a strategic partner and India Center of Excellence for the platform. Website: https://contentsquare.com/interactive/ https://www.heap.io/ You will work extensively on these platforms for real client problem-solving, gaining hands-on experience in digital experience and behavioural analytics.