Category Brand Manager

About Company:

Blissclub is one of India’s fastest-growing apparel brands, built with a singular mission: to build comfortable and functional apparel for India. We are reimagining the apparel space not just designing products, but building a movement. What started as a community-first D2C brand has expanded into experience-led retail destinations where our Blissqueens don’t just shop, they connect, discover, and belong.

Founded in 2020 by ISB alum Minu Margeret, Blissclub raised its Series A of $15 million in May 2022, led by Eight Roads Ventures and Elevation Capital. This was followed by a Pre-Series B round of ₹33 crore and a Series B round of ₹160 crore, led by Singularity.

Featured on LinkedIn’s Top Startups list in 2022 and 2025, we’re one of India’s fastest-growing D2C brands redefining comfortable apparel for India.

Job Location: HSR Layout, Bangalore (on-site)

Key Responsibilities:

-Category Strategy & Planning

• Lead the development of annual, seasonal, and long-range category strategies aligned with business objectives and consumer insights.
• Identify assortment gaps, category expansion opportunities, and improvement areas through data, customer behaviour, and trend analysis.
• Continuously monitor the competitive landscape, including assortment, pricing, launches, and market shifts to guide strategic decisions.

-Product Lifecycle Management

• Drive end-to-end product lifecycle from concept, development, and pricing to launch and in-season management.
• Collaborate closely with Design, Sourcing, Production, and Quality teams to ensure timely product development and seamless execution.
• Own category pricing strategy, conduct periodic pricing reviews, and optimise for competitiveness and margins.
• Analyse sell-through, inventory, and product performance to implement in-season interventions and maximise category outcomes.

-Data & Insights

• Own and track category-level KPIs including revenue, margin contribution, inventory health, sell-through and demand patterns.
• Conduct consumer research, analyse feedback, and translate insights into product direction and category improvements.
• Prepare post-launch evaluations, performance reviews, and actionable recommendations.

-Cross-Functional Collaboration

• Partner with Marketing to build and execute impactful go-to-market plans aligned to category positioning and launch timelines.
• Work closely with Operations & Supply Chain to optimise demand planning, stock allocation, and replenishment cycles.
• Liaise with Finance on budgeting, forecasting, margin tracking, and evaluating the financial impact of category decisions.

Qualifications:

• 3 + years of experience in category/brand/strategy roles in high growth startups / FMCG companies
• Undergrad or MBA from Tier 1 or 2 or similar institutes
• Excellent communication and cross functional skills
• Detail oriented and structured problem solving skills

www.blissclub.com