Website Strategy & Digital Experience Consultant

Job title: Website Strategy & Digital Experience Consultant

Department: Marketing (reports to Head of Marketing / Founders)

Engagement: Consultant, 3–6 month contract (project-based or retainer), with option to extend for ongoing website governance

Location: Hybrid / remote/ bengaluru with occasional on-site workshops

About the role: We are a design and build firm creating workspaces and interiors for global brands. We need a consultant to define our website strategy, choose an efficient platform, set the design language and build in SEO from day one, acting as our advisor and quality gatekeeper with the build partner.

Key responsibilities

1. Brand alignment

• Audit the current website against our brand positioning, values and tone of voice
• Translate brand guidelines into messaging, imagery and storytelling that set us apart from competitors
• Keep the site consistent with LinkedIn, Instagram, proposals and credentials decks2. Platform selection and efficiency
• Compare platforms on cost, speed, scalability, security and ease of editing
• Plan integrations: CRM, enquiry forms, WhatsApp, analytics, automation3. Design language and user experience
• Define the design language and a reusable design system: typography, colour, grid, imagery, motion
• Map journeys for clients, property consultants, architects and job seekers
• Structure portfolio and case studies with photos, video and 3D walkthroughs
• Design mobile-first for conversion: clear calls to action, enquiry flows, trust signals4. SEO and discoverability
• Build an SEO-first architecture: page hierarchy, URLs, internal linking
• Lead keyword research and plan service, sector and location landing pages plus a content hub
• Set up technical and local SEO: Core Web Vitals, schema, sitemaps, Google Business Profile
• Protect existing rankings with a migration and redirect plan5. Delivery oversight
• Write the website brief, shortlist build partners and review proposals
• Review designs and builds at each stage, and run go-live checks

Requirements

• 7+ years in web strategy, digital experience, UX
• Led 5+ website projects from strategy to launch, ideally including a migration
• Good to have Portfolio in architecture, interiors, real estate, construction or premium B2B
• Proven SEO results with case studies
• Strong brand sense, UX and information architecture skills
• Unbiased, hands-on knowledge of major CMS platforms
• Able to brief and manage agencies and explain technical choices to leadership
• Tools: Figma, WordPress/Webflow/Framer/ html/react, GA4, Search Console, Ahrefs or Semrush, HubSpot or Zoho