Sr. Product Designer- II

Key Responsibilities:

• Own end-to-end product design from discovery, user research and problem definition to launch, optimisation and iteration.
• Design and optimise consumer-facing B2C experiences across onboarding, discovery, conversion, engagement and retention.
• Understand consumer behaviour, user pain points and customer journeys and translate insights into effective product experiences.
• Partner with Product, Engineering, Business and senior stakeholders to define problems and drive design decisions.
• Use product metrics, analytics, user feedback and usability testing to improve product experiences and outcomes.
• Lead, mentor and guide designers through design reviews, feedback and problem-solving.
• Build and maintain scalable design systems across products.
• Leverage AI tools and AI-powered workflows for research, ideation, prototyping and execution

Must-Have Requirements:

• 4-8 years of Product Design experience.
• Minimum 1.5 years of hands-on B2C product experience is mandatory.
• Proven experience owning B2C products end-to-end, from concept to launch and optimisation.
• Strong understanding of consumer behaviour, customer journeys, conversion, engagement and retention.
• Strong expertise in UX, UI, interaction design, prototyping and design systems.
• Hands-on AI tool experience is mandatory.
• Hands-on Framer experience is mandatory.
• Experience in team leadership and mentoring.
• Excellent communication, presentation and stakeholder management skills.
• Strong product thinking and data-driven approach to design decisions.
• Proficiency in Figma and Framer.
• Strong portfolio showcasing end-to-end B2C product case studies and measurable impact.