General Manager

About Gorazhe:

Gorazhe is an emerging design-led Home & Body brand conceived by the creative minds behind Harkaran Boparai Studio (HBS). Rooted in architectural thinking, material exploration, sensory design, and contemporary aesthetics, Gorazhe is building a distinctive portfolio spanning home fragrances, personal fragrances, body products, ceramics, serveware, and lifestyle essentials.

We aim to build a distinctive Indian lifestyle brand with international appeal, combining exceptional product design with meaningful customer experiences.

The Role:

We are looking for an ambitious, commercially astute, and highly articulate General Manager & Brand Head to lead Gorazhe’s business operations, product commercialization, sourcing, brand development, and commercial growth.

Working directly with the founder, you will translate the brand’s creative vision into commercially successful products, efficient business operations, and scalable growth strategies.

This is an entrepreneurial leadership role that requires strong business ownership, hands-on sourcing expertise, financial understanding, brand sensibility, and exceptional communication skills.

Key Responsibilities:

• Business Leadership: Drive overall business operations, strategic execution, growth planning, and cross-functional coordination.
• Product Development: Oversee product development, sampling, costing, manufacturing, quality control, and launch execution across Home & Body categories.
• Sourcing & Procurement: Identify and negotiate with manufacturers, artisans, suppliers, and packaging partners to ensure quality, competitive pricing, and reliable production.
• Financial Management: Manage product costing, pricing, margins, budgets, working capital, and commercial performance.
• Brand Building: Coordinate marketing, digital campaigns, public relations, brand collaborations, product launches, and community development.
• Brand Representation: Represent Gorazhe alongside the founder through presentations, interviews, events, promotional content, and on-camera communication.
• Retail & E-commerce: Lead retail expansion planning, showroom operations, e-commerce performance, inventory management, and customer experience.
• Team & Operations Management: Build efficient operating systems, establish SOPs, lead teams, and ensure accountability across business functions.
• Founder Coordination: Act as the principal management representative for day-to-day business execution, providing structured updates and actionable recommendations.

What We’re Looking For:

• 5–8 years of relevant experience in premium lifestyle, homeware, fragrance, beauty, personal care, consumer products, or retail.
• Strong, hands-on experience in sourcing, procurement, vendor negotiations, manufacturing coordination, and product costing.
• Understanding of product commercialization, pricing strategies, margins, inventory, and supply-chain management.
• Exposure to D2C, e-commerce, omnichannel retail, or premium consumer brands.
• Exceptional verbal and written communication, executive presence, and confidence in speaking on camera.
• A refined understanding of design, aesthetics, craftsmanship, and premium brand positioning.
• Strong leadership, problem-solving, negotiation, and entrepreneurial ownership.
• A bachelor’s degree in Business, Marketing, Commerce, Retail Management, Design Management, or a related discipline. An MBA or relevant postgraduate qualification is an advantage.
• Experience with established design-led brands such as Nicobar, Good Earth, or comparable premium consumer businesses will be an added advantage.