Product Manager – Diagnostics
Product Manager – Diagnostics
Hyderabad Job Summary:
Responsible for the entire lifecycle of diagnostic products, from conception to market launch. This includes defining
product strategy, understanding market needs, collaborating with various teams (engineering, marketing, sales), and
ensuring the product’s success. Responsible for driving revenue growth, market share, and profitability for their assigned products.
Portfolio to handle: Allergy, Autoimmune, Infectious (TB, Hepatitis etc.).
Current Portfolio Size: Rs 35-40 crore (Average Rs 3-4 crore per month)
Specialty coverage:
a.) Pulmonologist: For Allergy, TB
b.) Rheumatologist/ Physician/ Neuro: For Autoimmune
c.) Physician/Infectious disease experts/ ICU: For Infectious
d.) Gastroenterologists: For Hepatitis
e.) Pediatrician/ Allergologists: For Allergy
Key Responsibilities:
Business Strategy
1.) Planning of product mix providing in-depth market, industry, competitive analysis, positioning.
2.) Budgeting, product sales forecasting and monitoring brand progress.
3.) Support in the stability of key issues, assist in development of brand strategy and engage in planning and take steps for growth of product.
4.) Develop data for the analyses of competitors, competitor’s activity and business problems.
5.) Formulating brand plans/go-to-market strategies for the product range along with market penetration strategy
along with market research and competitor analysis.
Product Development and planning
1.) Development and implementation of annual plans for the brand and make sure that plan deliver the brand value
and business value.
2.) Conduct and analyze market research to determine future new products and old product improvements.
3.) Prepare promotional communications plan to achieve objectives, designed to differentiate products from other
competitors, maintain leadership position and increase awareness.
4.) Assist in executing the brand strategy through implementation of tactics and develop promotional materials in time for each cycle.
5.) Develop new initiatives to ensure sale and profitability of products, lines, or services in conjunction with market
needs.
6.) Plan and implement Doctor Engagement activities with help of sales team.
Product Training
1.) Impart on job training to selected SE /ASMs on field and guide them to tap the opportunities and growth in the
product sale.
2.) Regular online & offline Techno Commercial Product Training activity for Sales Team
3.) Assess product knowledge competencies of sales team and come up with plan to improve.
Sales Support and Cross functional collaboration
4.) Create brand inputs for Doctor’s level promotion like Visual Aid, LBL, Newsletter, flipcharts, or digital campaigns like webinar series etc.
5.)Conducting meetings, scientific webinars, CMEs, conferences, and ensuring brand visibility in target audience
segment.
6.) Field Marketing insights and accompanying the team for Key accounts
7.) Work with cross-functional teams like Technical, learning and development team, Operations and Technical Team in the process.
8.) Motivate sales team by organizing training camps, award ceremonies & recognition programs.
Desired Profile:
1.) Minimum Qualifications: Graduate or PG from Pharma/ Biotech/ Microbiology stream + (MBA in Marketing
preferred)
2.) Experience: Min. 4-5 years of experience in sales and marketing or PMT in Healthcare industry (preferably
Diagnostics, IVD or Pharma); Candidates having an experience of working in diagnostic market is preferred.
3.) Behavioural Skills: Self-motivated, Progressive attitude, People management and coordination, Numeric ability
4.) Additional requirement: Computer skills, well versed with MS Office especially working with power-point
presentation and MS excel
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