AI Engineer

Company Description Blue Caffeine is a data-driven digital marketing company that helps clients build and grow highly targeted customer bases through awareness creation, funnel optimization, and lead conversion. The team combines technology, analytics, and design to execute, monitor, and refine Search, Display, and Social campaigns for improved performance. Core services include SEO, PPC across major ad platforms, analytics, and design, supported by proprietary audit, assessment, and planning tools. These tools bring an algorithmic approach to campaign optimization, shortening iteration cycles and increasing ROI. Blue Caffeine also uses NLP and text mining to generate relevant keywords and conduct comprehensive competitive research and benchmarking.

Role Description The AI Engineer will work on a contract basis in a hybrid arrangement, with a primary location in Chennai and the flexibility for some work from home. The role involves designing, developing, and deploying AI models that support Blue Caffeine’s data-driven marketing solutions, including Gen AI-based rag, crawling pipelines, and LLM models for research. Building AI components into production-grade software systems. The AI Engineer will collaborate closely with team, developers, and marketing strategists to translate business requirements into scalable AI solutions, evaluate model performance, and continuously improve algorithms and tools. The role also includes documenting technical work, maintaining code quality, and staying current with advances in AI, Gen AI, and machine learning.

Qualifications

• Experience with Neural Networks and Pattern Recognition, including training, evaluating, and optimizing models for real-world applications.
• Proficiency in one or more programming languages commonly used in AI (e.g., Python), and familiarity with ML frameworks (e.g., TensorFlow, PyTorch, scikit-learn).
• Bachelor’s or Master’s degree in Computer Science, Data Science, Artificial Intelligence, or a related technical field, or equivalent practical experience.
• Effective communication and collaboration skills, with the ability to work in cross-functional teams.
• Freshers only