Product Manager: Gynae, Acute, Chronic, Respiratory, Opthal

Location: Delhi

Experience: 8–12 Years

Industry: Pharmaceutical

About the RoleWe are looking for an experienced Senior Product Manager to lead strategic marketing initiatives, portfolio growth, and lifecycle management for brands within the Ocularis Division.

The role will be responsible for driving brand performance through strong market insights, innovative marketing campaigns, effective field-force engagement, KOL management, and cross-functional collaboration.

Key ResponsibilitiesStrategic Brand Management

• Develop short- and long-term brand strategies aligned with business objectives.
• Prepare annual marketing plans, budgets, and sales forecasts.
• Identify growth opportunities through market analysis, competitor tracking, and customer insights.
• Drive brand positioning within specialty segments to enhance prescription generation.Portfolio & Lifecycle Management
• Manage the existing product portfolio and lead new product launches.
• Evaluate pipeline opportunities and recommend portfolio expansion strategies.
• Monitor product performance and implement corrective actions where required.
• Optimize product mix and profitability.Marketing & Campaign Execution
• Develop and execute promotional campaigns across field, digital, KOL engagement, and CME platforms.
• Create scientific promotional materials for healthcare professionals.
• Lead brand communication, positioning, messaging, and differentiation.
• Ensure compliance with regulatory and ethical marketing standards.Field Force Effectiveness
• Partner closely with Sales teams to ensure effective execution of marketing strategies.
• Conduct field visits to gather market insights and provide coaching.
• Organize cycle meetings, training sessions, and product briefings.
• Monitor sales-force feedback and market response.KOL & Stakeholder Management
• Build strong relationships with KOLs, specialists, and healthcare institutions.
• Plan and execute scientific events, conferences, and advisory board meetings.
• Collaborate with Medical Affairs on clinical communication and evidence generation.Market Intelligence & Analytics
• Analyze prescription trends, market share, competitor activities, and customer behavior.
• Use data and analytics to support business decisions and optimize marketing ROI.
• Track brand KPIs and campaign effectiveness.Cross-Functional Collaboration
• Work closely with Sales, Medical, Regulatory, Supply Chain, Finance, and Training teams.
• Support timely product availability and effective demand planning.
• Coordinate with external agencies and vendors.Team Leadership
• Lead and mentor Product Managers and Assistant Product Managers.
• Build a high-performance marketing culture.
• Provide guidance on brand strategy, execution, and professional development.

Candidate ProfileEducation

• MBA / PGDM in Marketing from a Tier-1 / Tier-2 institution preferred.
• Bachelor's Degree in Pharmacy.Experience
• 8–12 years of experience in Pharmaceutical Marketing.
• Minimum 2–3 years of experience as a Senior Product Manager with team-handling responsibilities.

Key Competencies

• Strategic thinking and business acumen
• Strong analytical and problem-solving skills
• Scientific understanding and clinical orientation
• Leadership and team management
• Strong communication and presentation skills
• Stakeholder management
• Innovation mindset

Key Performance IndicatorsSuccess in this role will be measured through:

• Brand revenue and market share growth
• New product launch success
• Marketing ROI
• Prescription generation and doctor coverage
• Portfolio profitability
• Sales-force adoption of marketing strategies

If you have strong pharmaceutical marketing experience and are ready to lead brand strategy and growth within a speciality healthcare portfolio, we would like to hear from you.