Performance Specialist

Company Description Immunosciences is a health-focused organization dedicated to strengthening the immune system through personalized, everyday practices. The team studies each individual’s lifestyle to design balanced nutrition plans, exercise routines, and tailored wellness solutions based on specific requirements. The company offers premium-quality supplements aimed at boosting health, addressing deficiencies, and rejuvenating the body. Immunosciences provides preventive care, support for existing ailments, and guidance for those unsure about their health concerns, working to identify and address underlying issues with expert medical and nutrition input.

Role Description The Performance Specialist is a full-time, on-site role based in New Delhi. This role involves monitoring and analyzing patient and program performance data to assess the effectiveness of nutrition, supplement, and preventive care plans. The Performance Specialist will conduct regular performance reviews, identify trends, and collaborate with medical and nutrition experts to optimize protocols and improve health outcomes. Daily tasks include data collection, performance testing, preparing reports and dashboards, and communicating insights to internal stakeholders to support decision-making. The role also requires supporting continuous improvement initiatives, ensuring quality standards, and contributing to the development of performance metrics across services.

About the Role

This role combines performance marketing, e-commerce, analytics, CRM, influencer marketing, fintech partnerships, AI-led marketing and digital experimentation.

Key Responsibilities

• Own paid digital acquisition and revenue across Meta, Google and emerging ad platforms.
• Build full-funnel campaigns from acquisition to conversion and repeat purchase.
• Optimize CAC, ROAS, MER and contribution after marketing spend.
• Manage website order processing and coordinate with Shiprocket/logistics partners.
• Own GA4, analytics dashboards, attribution and campaign reporting.
• Improve product catalogues, landing pages, WhatsApp commerce and CRM journeys.
• Drive customer review generation and rating improvement.
• Develop marketing opportunities across PhonePe, GPay, Paytm and other fintech platforms.
• Build influencer campaigns using CPS/performance-linked models.
• Test AI-led advertising, ChatGPT-enabled marketing, native ads and automation.
• Conduct structured A/B testing across creatives, audiences, offers and landing pages.Key Performance Indicators
• Digital Revenue
• ROAS
• CAC
• MER
• Conversion Rate
• Repeat Purchase Rate
• Website Revenue
• GA4 Reporting Accuracy
• WhatsApp-Generated Sales
• Review / Rating Growth
• Influencer CPS Sales
• Fintech-Platform Sales
• Successful Experiments per MonthWhat We're Looking For
• 4–8 years of experience in performance marketing, digital commerce or growth marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Strong understanding of conversion funnels and attribution.
• Experience with GA4, e-commerce platforms and CRM/WhatsApp journeys.
• Strong understanding of CAC, ROAS, MER and contribution margin.
• Experience with influencer performance marketing is desirable.
• Strong experimentation and analytical mindset.
• Exposure to AI, automation and emerging advertising technologies is an advantage.To Apply:

hr@immunosciences.in

• +91 9910908132