Brand Manager

Company Description BBCASTLE PVT LTD is a growing organization based in Jaipur, focused on building modern, customer-centered brands in its sector. The company emphasizes innovation, quality, and consistent brand experiences across digital and offline channels. Team members are encouraged to share ideas, take ownership of projects, and collaborate across departments to achieve measurable business results. BBCASTLE PVT LTD values integrity, professional development, and a workplace culture that supports diverse perspectives and inclusive practices.

Role Description The Brand Manager role at BBCASTLE PVT LTD is a full-time, hybrid position based in Jaipur, with flexibility for some work from home. The Brand Manager will oversee brand positioning, messaging, and visual identity across all touchpoints, ensuring consistency and alignment with business goals. Day-to-day responsibilities include planning and executing brand and marketing campaigns, analyzing market and consumer insights, and collaborating with sales, product, and design teams to strengthen brand presence. The role also includes managing external agencies or vendors, monitoring brand performance metrics, and preparing regular reports and presentations for leadership. The Brand Manager is expected to contribute to long-term brand strategy while handling operational tasks such as content reviews, asset approvals, and campaign optimization.

Qualifications

• Experience in brand management, marketing strategy, and campaign planning, preferably in a fast-paced or growth-oriented company.
• Solid understanding of digital and traditional marketing channels, including social media, content marketing, and basic performance metrics.
• Strong analytical and research skills to interpret market data, consumer behavior, and competitive trends.
• Excellent communication, storytelling, and presentation abilities, with a focus on clear, consistent brand messaging.
• Proven ability to collaborate with cross-functional teams, manage projects and timelines, and coordinate with external partners or agencies.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a postgraduate qualification in a relevant discipline is an advantage.
• Comfort with using marketing and productivity tools (e.g., CRM platforms, social media management tools, and office software).
• Demonstrated ability to work in a hybrid environment, balancing in-office collaboration in Jaipur with independent work from home.