Founder's Office – GTM & Product

Merchantly | Early-Stage Startup | 3–5 Years Experience

Compensation: ₹50,000–₹75,000/month + Equity (ESOPs)

Location: Bengaluru (preferred)

About Merchantly

Merchantly is an AI-first e-commerce SaaS platform helping Indian entrepreneurs, small businesses, and D2C brands build and manage their online stores.

We're building a Shopify alternative for Indian merchants, simplifying everything from AI-powered storefront creation to payments, shipping, CRM, and business operations.

Our core product is built, and we're now preparing to onboard our first merchants and establish our go-to-market strategy.

We're a small, bootstrapped team, and I'm looking for someone who can work directly with me to take Merchantly from product development to product-market fit and revenue growth.

What You'll Own

1. Go-to-Market & Growth

• Develop and execute our GTM and customer acquisition strategy.
• Identify target merchant segments and validate acquisition channels.
• Drive partnerships, sales, merchant onboarding, and early revenue.
• Build repeatable growth processes and track acquisition metrics.2. Product Management
• Own product roadmap, prioritization, and feature planning.
• Work closely with engineering to ship improvements.
• Gather merchant feedback and translate insights into product requirements.
• Improve onboarding, activation, retention, and overall user experience.3. Founder's Office
• Work directly with the founder on business strategy and execution.
• Own high-impact initiatives across product and growth.
• Help establish operational processes as we scale.

Who We're Looking For

• Able to join immediately
• 3–5 years of experience in product management, growth, GTM, business operations, or a founder's office role.
• Experience in B2B SaaS, e-commerce, D2C, or an early-stage startup is preferred.
• Strong execution skills with the ability to take initiatives from idea to implementation.
• Comfortable talking to customers, analyzing data, and working closely with engineers.
• High ownership, entrepreneurial mindset, and willingness to operate in an early-stage environment.

What We Offer

• Compensation: ₹50,000–₹75,000 per month + meaningful ESOPs.
• Direct collaboration with the founder, who brings engineering experience from Amazon, PhonePe, and Cohesity.
• Significant ownership of Merchantly's product and growth strategy.
• Opportunity to help build a company from its earliest stages.

This is a hands-on execution role, not a coordination or reporting position. You'll be expected to speak with merchants, identify problems, ship solutions, and drive measurable business outcomes.

Interested?

DM me (https://www.linkedin.com/in/anurag-awasthi) with a brief introduction and your relevant experience, or share your LinkedIn profile.

Website: https://merchantly.in

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