Senior Manager - E Commerce

Style & Shine Essentials

New Delhi, Delhi, India

JOB DESCRIPTION

Senior Manager – E-CommerceDepartment: E-Commerce / Digital Business

Designation: Senior Manager – E-Commerce

Location: Netaji Subhash Place, New Delhi

Experience: 7–12 Years

Industry Preference: Beauty, Skincare, Personal Care, FMCG, D2C or Consumer Brands

Position OverviewWe are looking for an experienced Senior Manager – E-Commerce to take ownership of the company's e-commerce and quick-commerce business, with a strong focus on marketplace management, platform relationships, digital marketing, brand visibility and revenue growth.

The candidate will be responsible for managing the brand's presence across major E-Commerce and Quick-Commerce platforms, ensuring smooth marketplace operations, resolving platform-related issues, developing relationships with marketplace teams, and driving strategies that increase visibility, customer acquisition, conversion, repeat purchases and overall sales.

The ideal candidate should bring strong marketplace knowledge, established industry contacts, commercial understanding and hands-on experience in digital advertising and performance marketing.

Key Responsibilities

1. Marketplace & Quick-Commerce Management

Manage and oversee brand operations across major e-commerce and quick-commerce marketplaces.
Ensure accurate and effective product listings, catalogue management, content, pricing, offers, inventory visibility and product positioning.
Monitor and resolve marketplace issues relating to listings, catalogues, inventory, pricing, orders, returns, payments, account health and platform compliance.
Coordinate with marketplace account managers, category managers, seller support and other platform teams for timely resolution of issues.
Ensure smooth day-to-day functioning of all marketplace accounts.
Track marketplace performance, identify operational gaps and implement corrective measures.2. Marketplace Expansion & Brand Entry
Identify relevant e-commerce and quick-commerce platforms for brand expansion.
Develop and maintain strong working relationships with marketplace and category teams.
Leverage existing industry contacts to facilitate brand onboarding, category entry, product positioning, visibility and commercial opportunities.
Identify opportunities for preferential placements, campaigns, launches, category promotions and platform-led growth initiatives.
Lead negotiations and discussions with marketplace teams wherever required.3. Digital Marketing & Performance Marketing
Plan, execute and monitor digital marketing campaigns for e-commerce growth.
Possess hands-on understanding of Meta Ads (Facebook & Instagram), campaign structures, targeting, retargeting, creatives, budgets and performance optimisation.
Guide management on digital marketing strategy, advertising spends, campaign priorities and customer acquisition initiatives.
Work with internal/external creative and marketing teams to develop campaigns designed to increase brand awareness, traffic and conversions.
Analyse campaign performance and optimise advertising spends based on measurable business outcomes.4. Brand Visibility & Customer Growth
Develop strategies to increase online brand visibility, product discoverability and marketplace ranking.
Identify ways to increase traffic, footfall, conversion rates, average order value and repeat purchases.
Develop customer acquisition and retention strategies in coordination with marketing and sales teams.
Identify opportunities for seasonal campaigns, promotional events, influencer collaborations, platform campaigns and other digital initiatives.
Monitor competitor activity, pricing, promotions, visibility and product positioning and provide actionable recommendations to management.5. Sales & Revenue Growth
Take ownership of achieving defined e-commerce and quick-commerce sales targets.
Develop monthly and quarterly growth plans across platforms.
Analyse sales data and identify products, platforms, geographies and campaigns contributing to growth.
Identify underperforming SKUs and formulate corrective strategies.
Work towards improving marketplace contribution to the company's overall revenue.
Prepare regular performance reports for management covering sales, advertising, traffic, conversion, ROI/ROAS, repeat purchases and other relevant KPIs.

Management Advisory RoleThe candidate will be expected to function not merely as a marketplace operator but as an E-Commerce Growth Partner to the Management.

The candidate should be capable of providing clear recommendations on:

Which platforms the brand should enter and why.
How the brand should be positioned across marketplaces.
Where additional advertising investment is justified.
How to improve online visibility and customer acquisition.
How to increase conversion and repeat purchases.
Which products/SKUs should receive greater promotional focus.
How to improve marketplace economics and profitability.
What digital marketing initiatives can generate sustainable growth.
Emerging e-commerce and quick-commerce opportunities that the company should explore.

Candidate ProfileThe ideal candidate should have:

7–12 years of relevant experience in E-Commerce, Marketplace Management, Digital Commerce or D2C businesses.
Strong experience with major e-commerce and quick-commerce platforms.
Proven experience managing marketplace listings and resolving operational/platform issues.
Established professional relationships or contacts with major marketplace/quick-commerce teams.
Hands-on knowledge of Meta Ads and digital advertising campaigns.
Strong understanding of marketplace algorithms, product visibility, promotional campaigns and customer acquisition.
Strong analytical and commercial understanding of e-commerce sales and marketing metrics.
Experience in Beauty, Skincare, Personal Care, FMCG, D2C or similar consumer categories will be preferred.
Strong communication, negotiation and stakeholder-management skills.
Ability to work independently and take ownership of business outcomes.

Key Performance Indicators (KPIs)Performance will primarily be evaluated on:

E-commerce & Quick-Commerce sales growth
Marketplace revenue contribution
New platform/marketplace onboarding
Brand visibility and product discoverability
Traffic and conversion growth
Customer acquisition and retention
Repeat purchase rate
Advertising efficiency and ROAS
Marketplace issue resolution and account health
Product ranking/visibility
Successful marketplace campaigns and promotional placements
Overall profitability and sustainable growth of the e-commerce channel

Important RequirementCandidates must be able to demonstrate actual marketplace experience and business exposure. During the interview, candidates may be required to provide details of the platforms they have handled, approximate business volumes, categories/brands managed, marketplace contacts, advertising budgets, campaign performance and measurable growth achieved in their previous/current assignments.

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