Product Brand Manager - Derma/Critical Care JIS151627

We are having an opening for Product/Brand Manager Derma/Critical Care for a global pharmaceutical company at Bangalore.

Position : Product/Brand Manager

Exp: 3+ years

Location: Bangalore

Type : Full Time, Permanent

Key Responsibilities

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.

Qualifications and Experience

• Bachelor’s degree required; MBA or equivalent postgraduate qualification in Marketing, Business, or a related field preferred.
• Relevant experience in brand management, product management, or marketing in pharmaceuticals, healthcare, aesthetics, medical devices, or a similarly regulated environment.
• Proven experience in product life cycle management and new product launches.
• Strong ability to build and execute marketing campaigns across multiple channels.
• Experience in market research, insight generation, and commercial analysis.
• Strong proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations and robust analyses.
• Working understanding of digital marketing and social media campaign planning and execution.
• Strong business acumen with experience supporting planning, forecasting, and business case development.
• Demonstrated success working in a matrix organization and managing multiple stakeholders.