Senior Growth Manager
ABCD Aditya Birla Capital Digital
Maharashtra, India
- Drive User & Revenue Growth
- Own growth metrics across the funnel: acquisition, activation, engagement, retention, and monetization
- Scale card issuance, activation rates, and add-on product adoption through targeted growth initiatives
- Data-Driven Strategy & Experimentation
- Develop and implement segmentation and propensity models to identify high-value user cohorts
- Design and execute A/B tests to optimize conversion rates across onboarding, KYC, and transaction journeys
- Translate data insights into actionable growth strategies
- Customer Lifecycle Management
- Build and automate lifecycle campaigns (onboarding, activation, retention, reactivation)
- Improve retention metrics through behavioral segmentation and personalized engagement journeys
- Product & Feature Optimization
- Collaborate with product, engineering, and design teams to enhance payment features and user journeys
- Identify friction points and drive improvements in onboarding (e.g., KYC), payments flow, and rewards systems
- Personalization & Engagement
- Develop and scale personalized marketing campaigns using CRM tools
- Build and optimize rewards and offer engines to increase transaction frequency and user stickiness
- Channel & Campaign Optimization
- Optimize communication channels (push, SMS, email, in-app) using analytics and performance tracking
- Improve campaign ROI through continuous monitoring and iteration
- Analytics & Reporting
- Create dashboards and reporting frameworks to track key growth metrics
- Provide regular insights to leadership on performance, trends, and opportunities