We’re Hiring: Head of E-commerce & D2C / Chief Business Officer—Digital

Kingsway Accessories is building a consumer-focused automotive accessories brand across online marketplaces and our own D2C website.

We are looking for an experienced, hands-on business leader to take end-to-end ownership of this business—from growth strategy and customer acquisition to profitability, team building and execution.

Our ambition is to reach a ₹100 crore annualised online revenue run rate by the end of two years — across marketplaces and our D2C website.

This is not an advisory, agency-management or marketing-only role. We need a leader who owns the digital business P&L and takes responsibility for execution and results.

Your mandate

Build Kingsway into a scalable automotive accessories D2C brand, with a commercially viable growth plan across online marketplaces and our own website.

You will work directly with the founder to establish the starting baseline, validate the growth roadmap, define investment and resource requirements, and execute against agreed milestones.

Success will be measured through revenue growth, contribution profitability, customer experience and cash discipline—not sales volume alone.

What you will own

1. E-commerce strategy and P&L

• Own the combined marketplace and D2C business P&L.
• Build a 24-month growth roadmap with monthly and quarterly milestones.
• Set channel-wise revenue, contribution margin and investment targets.
• Own budgeting, forecasting, performance reviews and corrective actions.
• Ensure growth plans account for inventory, fulfilment capacity and working-capital requirements.

2. Online marketplace growth

• Lead growth across Amazon, Flipkart and other relevant marketplaces.
• Own catalogue quality, listings, pricing, promotions, advertising and account performance.
• Improve product visibility, conversion and customer experience.
• Manage marketplace fees, advertising costs, returns and channel-level profitability.
• Build and lead internal teams and external partners, with clear accountability.

3. D2C website growth

• Own the commercial performance of Kingsway’s D2C website.
• Lead customer acquisition, conversion optimisation and retention.
• Oversee performance marketing, SEO, content, landing pages and promotional campaigns.
• Build customer communication and remarketing programmes across relevant channels.
• Track acquisition costs, conversion rates, order values and customer-level economics.

4. Brand, product and merchandising

• Build a clear online brand proposition for Kingsway.
• Identify priority products, hero SKUs, bundles and launch opportunities.
• Develop pricing and merchandising strategies across channels.
• Coordinate product photography, videos, demonstrations and other conversion-focused content.
• Use customer feedback, reviews and returns data to guide product improvements.

5. Inventory, fulfilment and customer experience

• Own demand forecasting and online inventory planning.
• Coordinate with sourcing, manufacturing and logistics teams to maintain availability.
• Monitor stockouts, slow-moving inventory, delivery performance, cancellations and returns.
• Establish reliable customer-support and issue-resolution processes.
• Ensure the operational requirements of online growth are identified and delivered.

6. Team building and execution

• Recruit and lead the team required to scale the business.
• Set responsibilities, KPIs and review processes for employees, agencies and partners.
• Establish a weekly business dashboard and operating review.
• Make decisions within agreed authority and escalate resource constraints early.
• Take ownership of closing execution gaps—not simply identifying them.

Who we are looking for

• Demonstrated experience scaling an e-commerce or D2C brand across marketplaces and an owned website.
• Previous ownership of a digital business P&L, with responsibility beyond advertising or account management.
• A verifiable track record of delivering substantial online revenue growth while managing profitability.
• Strong understanding of marketplace operations, performance marketing, merchandising, inventory and fulfilment.
• Experience building and leading cross-functional teams.
• Strong analytical and commercial judgement.
• A hands-on approach suited to a founder-led business.

Experience in automotive accessories, automotive aftermarket or related consumer-product categories will be an advantage.

Experience with established brands matters—but your personal contribution and measurable results matter more than the names on your CV.

What you must demonstrate during selection

Please be prepared to discuss:

• The online revenue you managed at the start and end of your tenure.
• The timeframe, channel mix and growth you personally delivered.
• Your P&L ownership, team size and decision-making authority.
• The advertising spend and resources required to achieve those results.
• The impact on contribution margins, returns, inventory and cash requirements.
• A growth initiative that failed, and what you changed as a result.

First 90-day expectations

• Establish the current business baseline and identify the biggest growth and profitability gaps.
• Present a validated 24-month plan with channel priorities, milestones, budgets and hiring requirements.
• Implement a business dashboard covering revenue, contribution, advertising efficiency, inventory and returns.
• Begin executing the highest-priority improvements across marketplaces and the D2C website.

We are looking for a business builder who will own the numbers, build the team and execute.

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