Client Performance Strategist

Job description:

We are looking for a hands-on Senior SEO & Client Performance Strategist to join our team. In this critical, client-facing role, you will act as a "first responder" for underperforming SEO accounts. You will be responsible for diagnosing performance gaps, validating data integrity, and creating high-impact recovery roadmaps.

Key Responsibilities

• Performance Monitoring: Conduct monthly performance reviews for assigned SEO clients, focusing deeply on those classified as "Caution" or "Underperforming".1
• Data Validation: Ensure data accuracy across platforms (e.g., GA4, Google Search Console, CRM, and call-tracking) to distinguish between genuine performance issues and measurement discrepancies.
• Root-Cause Diagnosis: Investigate underperformance across technical SEO, conversion paths, and broader business factors (e.g., budget changes, seasonality, or client operations).
• Strategic Planning: Develop practical improvement plans that prioritize high-impact actions. You will maintain an action tracker to ensure accountability, tracking progress and blocking issues until resolution.
• Cross-Functional Collaboration: Partner with Account Managers to provide clear, actionable performance narratives to clients. You will work across delivery teams (Content, Dev, PPC, etc.) to implement necessary changes.
• Process Improvement: Identify recurring issues to develop diagnostic checklists, recovery playbooks, and training materials, contributing to the overall quality standards of the agency.What You Bring
• Experience: 5+ years of SEO experience, ideally within a digital marketing agency.1
• Technical Expertise: Advanced knowledge of technical, on-page, local, and off-page SEO, plus content strategy.
• Analytical Skills: Strong proficiency in tools like Google Search Console, GA4, Ahrefs, Semrush, and Screaming Frog, with a demonstrated ability to evaluate complex CRM and call-tracking data.
• Strategic Thinking: Exceptional root-cause analysis and commercial judgment, with the ability to translate findings into clear, prioritized recommendations.
• Communication: Strong written and verbal communication skills; the ability to influence cross-functional teams and stakeholders without direct managerial authority.