Analytics Specialist

Publicis Global Delivery (PGD)
Bengaluru, Karnataka, India

Job locations available: Mumbai, Pune, Bangalore, Hyderabad & Gurgaon

The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of media and communications initiatives.

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline and online media. The candidate must have a proven track record in data-rich analyses and be a team player. A ‘roll up the sleeves’ approach is mandatory and a ‘get it done’ attitude is a must. Specific responsibilities include coordination between the research, analytics, and media teams to ensure high quality analytical projects are effectively delivered.

Role Objectives:

  • Design and execute analytical plans to improve the effectiveness of communications programs
  • Hands on experience on Datorama
  • Perform hands-on analysis in support of results, including development of conclusions and implications
  • Supervise and mentor Analysts
  • Teach Analysts to perform ongoing analysis to ensure the timely adjustment/optimization of campaigns
  • Develop and maintain SQL-based or other structured reporting system
  • Understand dashboards and provide recommendations based on MMM findings or other statistical testing to media planning/buying decisioning
  • Partner with cross-functional stakeholders on a daily basis to plan, execute, and analyze projects
  • Support agency new-business process as required

Minimum Qualifications:

  • 7-9 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
  • Working knowledge of databases and SQL a plus
  • Knowledge of media and website measurement technologies:
  • Ad serving platforms
  • Website analytics software
  • Data visualization skills
  • Quantitative education or experience preferred (Statistics, Social Sciences, Economics, Quantitative Marketing).
  • Strong analytical skills – able to analyze raw data, draw conclusions, and develop actionable recommendations
  • Experience analyzing large data sets
  • Strong presentation skills
  • Proven ability to communicate complex, technical concepts to broad based stakeholder audience

Score my resume against this job, free →

Questions about this job

How do I apply for the Analytics Specialist job at Publicis Global Delivery (PGD)?

Use the apply link on this page: you apply directly with Publicis Global Delivery (PGD) on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Publicis Global Delivery (PGD) want for this Analytics Specialist role?

The job description asks for Datorama, SQL, Ad serving platforms, Website analytics software and Data visualization skills. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Publicis Global Delivery (PGD)?

Apply to the Publicis Global Delivery (PGD) roles that match your experience, and tailor your resume to each job description: for this role that means showing Datorama, SQL, Ad serving platforms. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Analytics Specialist job remote or onsite?

This is based in Bengaluru, Karnataka.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with Publicis Global Delivery (PGD), and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

Will you get shortlisted for this role? Check your match free →