Brand Manager

HealthKart
Gurugram, Haryana, India

Role overview:

Own a D2C wellness/fitness brand end to end: growth, new products and profitability. Run it like a business, from concept to launch to contribution margin.

Key responsibilities:

  • Brand strategy: Own the annual plan (revenue, growth, market share) across website, app, marketplaces and quick commerce; define positioning and decide which SKUs to scale, fix, reprice or discontinue.
  • NPD: Lead launches from consumer insight to go-to-market (concept, formulation brief, pack, pricing) with R&D, sourcing, regulatory and manufacturers; write the business case and decide post-launch to scale, iterate or kill.
  • P&L: Own revenue, gross margin, CAC, CM1/CM2/CM3 and marketing budgets; set pricing and promotions that protect margin; drive COGS reduction; run monthly business reviews.
  • Digital & retention: Brief performance teams on Meta, Google and marketplace ads; own PDPs, listings, ratings and reviews; drive repeat through CRM, subscriptions and loyalty.
  • Cross-functional: Manage creative, influencer and design partners; align with supply chain on forecasting; be the single point of accountability for the brand.Requirements:
  • 3–6 years of brand management in D2C wellness, nutrition, supplements or fitness brands (mandatory). FMCG/offline-only, agency, marketplace-seller or non-wellness D2C profiles will not be considered.
  • Led at least 2–3 product launches end to end.
  • Owned or co-owned a brand/category P&L with hands-on command of CM, CAC, ROAS and LTV.
  • Strong knowledge of D2C channels: brand site/app, Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart.
  • MBA in Marketing from a reputed institute, or equivalent experience.

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Questions about this job

How do I apply for the Brand Manager job at HealthKart?

Use the apply link on this page: you apply directly with HealthKart on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does HealthKart want for this Brand Manager role?

The job description asks for brand management, D2C wellness, nutrition, supplements, fitness brands, P&L, CM and CAC. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at HealthKart?

Apply to the HealthKart roles that match your experience, and tailor your resume to each job description: for this role that means showing brand management, D2C wellness, nutrition. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Brand Manager job remote or onsite?

This is based in Gurugram, Haryana.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with HealthKart, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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