Required Product Manager

Roles & responsibilities :

• To follow up on the approval letter for all activities (OPD campaign, CME, GP Meet)
• To Input Preparation and dispatch of all activities
• To provide support to the Sales Manager for preparing the Marketing Plan for the whole year, including communication strategies for the allotted product/s
• To develop and implement promotional strategy by identifying methods of promotions
• To proactively participate in new product launches in conjunction with other departments like Medical, Production, QC, Finance, and others to prepare the local market plan
• To co-ordinate pre- and post-launch market research
• To prepare and monitor the budget for the product(s) by maintaining close checks and control for expenditure related to the products
• To maintain effective contact with medical professionals, retailers, wholesalers and the field force so as to obtain and assess feedback on the product range. To meet a minimum of 100 doctors and 40 to 50 retailers per month through Field Work
• To monitor competitor activities (incl. market prices of competitors) and propose suggestions to exploit any market opportunities
• To co-ordinate activities related to the product range, e.g. mailing, sampling, production of materials, etc.

Preferred candidate profile :

• BAMS Graduate OR B. Pharma Graduate from a recognized university.
• 1 - 3 years of experience in Pharma Marketing, preferably from an ethical marketing background.
• Excellent verbal and written fluency in English and Hindi Language.
• Hands-on experience in launching and executing marketing campaigns, conducting promotional events, training sessions, and CMEs.
• Hands-on experience in creating promotional materials, negotiating best rates from vendors, dealers, etc.
• Basic knowledge of Ayurvedic principles and the Ayurvedic market (PAN India)
• Good network of Doctors (Ayurvedic physicians) and Retailers.
• Ready to travel PAN India extensively and interact with the Vaidya fraternity.