Adobe Analytics
TCS is Hiring For Adobe Analytics (WALKIN DRIVE FOR CHENNAI LOCATION )
Experience: 8 +
Location:CHENNAI
Role:
Digital Marketing Analytics Technology Developer
Skill :Experience in implementing Adobe Analytics using Adobe Launch, in technical analysis, design and development
Note: Pls apply only Required Experience!
(Interview Mode : Walk in Drive! -Date : 31-OCT-26(Saturday)
Time : 9:00 AM - 1:00 PM
Address :
TCS Interactive
Tata Consultancy Services, Ozone Techno Park, 24, Rajiv Gandhi Salai, Navalur, Chennai, Tamil Nadu 600130
JOB DESCRIPTION :
Desired Competencies (Technical/Behavioral Competency)
Must-Have**
(Ideally should not be more than 3-5)
5+ years hands on experience implementing Adobe Analytics integration using Adobe Launch
- 5+ years of experience in technical analysis, design and development
- Experience with Adobe Target personalization
-Experience with AEP WebSDK Implementation
-Experience with Event Driven Data Layer
-Experience with Onetrust Cookie consent manager
- Expert in Adobes Marketing Cloud and product integration, especially around content management, analytics, segmentation, and targeting
- Experience with developing custom reports via Adobe Analytics
- Strong hands-on with advanced JavaScript, jQuery.HTML and CSS
- Experience debugging with browser developer tools, Adobe Analytics debugger and Observe Point
- Well versed with Adobe Analytics features (variable configurations, segments, VRS, classifications etc.)
- Document Solution Design Reference (SDR)
- Fluent in digital marketing terminology
- Strong understanding of SDLC
- Ability to manage a project from start to finish and on-time
- Highly organized and able to work on multiple projects/clients simultaneously
- Experience in Agile and Scrum methodologies
- Polished and confident communication and presentation skills (verbal and written) with an emphasis on client-facing situations
- Proficient in Microsoft Office (Microsoft Word, Excel, PowerPoint, SharePoint, Visio)
- Results driven and self-motivated
Good-to-Have(Ideally should not be more than 3-5)
Experience with CJA and AJO
-Knowledge of interactive marketing initiatives and terminology (Personalization, Paid Search, SEO, Affiliate, Comparison Shopping Engines, Email)
- Knowledge of social publishing and social listening products
- Experience with email campaigns
- Experience in Financial Services
- Experience using JIRA