Associate Product Manager

About NikahForever

NikahForever is a fast-growing online matchmaking platform with close to 5 million registered users across India and international markets.

We are building a high-velocity creative and growth engine focused on understanding real customer problems, creating compelling performance creatives, testing them rapidly, and using data to continuously improve acquisition and conversion.

We already have an in-house creative team consisting of scriptwriters, video editors, content creators, AI video creators and graphic designers.

We are now looking for a Content Lead who can lead this team and build a systematic creative experimentation engine.

Location: Delhi

About the Role

We’re looking for an Associate Product Manager to join the Product team at NikahForever.

You’ll work on real product problems — understanding user behaviour, identifying opportunities, working with data, and collaborating with Design, Engineering, Marketing and other teams to build better product experiences.

This role is suited for someone who enjoys solving problems, asking the right questions and taking ownership from problem discovery to execution.

What You’ll Do

• Understand user problems through data, feedback and research
• Identify opportunities to improve the product and user experience
• Work closely with Design and Engineering to take solutions from idea to launch
• Define product requirements and contribute to prioritisation
• Analyse product metrics and investigate why they are moving
• Participate in product experiments and measure their impact
• Track feature performance after launch and identify improvements
• Research competitors, user behaviour and market trends
• Collaborate across teams to drive executionWhat We’re Looking For
• Strong analytical and structured problem-solving ability
• Comfort working with numbers and data
• Clear written and verbal communication
• Ability to work effectively across teams
• High ownership and willingness to learn
• Curiosity about users and why they behave the way they do
• Ability to learn quickly and work in a fast-moving environmentAn engineering or strong analytical academic background is preferred.

Good to Have

• Product or startup internship experience
• Meaningful personal, college or side projects
• Exposure to SQL, analytics or experimentation
• Experience taking an idea or project from concept to executionFresh graduates are welcome to apply.

Founder's Note:

At Nikahforever, we help people find a life partner with dignity, trust, and faith at the center. As our APM, you’ll own real problems from day one, and every feature you ship could shape someone’s life. If you want your work to truly matter, let’s build together.