E-commerce & Online Growth Head

Lumov

Bengaluru, Karnataka, India

Full-time

Experience: 5+ years

Location: Bangalore (preferred; strong candidates from other cities are welcome to apply)

Reports to: Founders (direct reporting)

Channels: Amazon, Flipkart, quick commerce, health platforms (1mg, PharmEasy, Apollo 24|7) and our D2C website

About LumovLumov is a venture-backed healthcare brand on a mission to build India's leading pain management and orthopaedic solutions company. Our portfolio spans orthotics and orthopaedic supports, rehabilitation aids, vascular care such as compression stockings, lifestyle and over-the-counter products, and reaches patients through hospitals, retail and online channels.

Lumov began at the Harvard Innovation Labs. Our founders, with backgrounds from Harvard Business School and IIT Kharagpur, bring over 12 years of combined experience in private equity. You can learn more about us at www.lumovhealth.com.

We foster a collaborative, high-growth and mission-driven environment where every team member plays a pivotal role in shaping the future of India's orthopaedic healthcare ecosystem.

About the RoleWe are looking for an e-commerce leader to own and scale Lumov's online business across marketplaces, quick commerce, health platforms and our D2C website. You will set a unified online growth strategy, own the online P&L, and work closely with the teams running each channel to deliver growth that is both fast and profitable.

This is a hands-on leadership role. You will set direction and also get into the detail of listings, ad campaigns, pricing and dashboards yourself, while building the team and agency partners needed to scale.

What You'll Do1. Online Growth Strategy & P&L· Build and own the online business plan and revenue targets across marketplaces, quick commerce, health platforms and D2C.

Decide where to invest across channels (assortment, pricing, discounts and ad spend) based on channel economics and contribution margins.
Work closely with the teams running each channel, including D2C, to align targets, priorities and a single view of the customer.
Present online performance and growth plans directly to the founders.

2. Marketplaces· Own end-to-end business performance on Amazon, Flipkart and other relevant marketplaces, including sales targets, account health and seller ratings.

Manage listings, catalogue and A+ content, pricing, promotions, ratings and reviews, inventory visibility and platform compliance.
Run marketplace advertising (Amazon Sponsored Ads, Flipkart PLA and similar), optimising ACoS/TACoS for profitable growth.
Build strong relationships with platform category and account managers, and plan for major sale events such as Prime Day and Big Billion Days.

3. Quick Commerce· Build and scale Lumov’s presence on Blinkit, Zepto, Swiggy Instamart and other quick-commerce platforms.

Drive city- and dark-store-level availability, fill rates, assortment and in-app visibility, working with supply chain on replenishment.
Manage the commercial model with each platform (purchase-order or marketplace), including margins, payment terms and listing fees.
Plan quick-commerce ads, promotions and launches, especially for products customers need urgently.

4. Health & E-pharmacy Platforms· Build and scale Lumov’s presence on health platforms such as Tata 1mg, PharmEasy and Apollo 24|7, where customers come looking for trusted healthcare products.

Manage listings, pricing, promotions and platform relationships, and use these channels to reach customers who are already in a care or recovery journey.
Evaluate and launch new online channels as they emerge.

5. D2C Website· Drive growth of the D2C website together with the D2C team, across traffic, conversion rate, average order value and repeat purchases.

Use testing and customer insights to improve product pages, checkout and the overall shopping experience.

6. Performance Marketing & Retention· Plan and optimise paid acquisition across Meta, Google and other digital channels, with internal teams or agencies.

Track CAC, ROAS, conversion and campaign profitability across channels.
Improve retention and lifetime value through CRM, email, WhatsApp and repeat-purchase programmes.
Partner with the brand and content teams to get the creatives, listings content and creator campaigns each channel needs, including work with physiotherapists and doctors who build trust in Lumov products.

7. Revenue, Analytics & Operations· Track GMV, net sales, discounts, marketplace commissions, ad spend, returns, CAC and contribution margins by channel and SKU.

Maintain online dashboards and review performance against sales, conversion, acquisition and profitability targets.
Monitor competitors, pricing and category trends, and turn insights into clear growth actions.
Work with supply chain, finance and customer service to keep stock available, plan inventory for sale events and ensure timely fulfilment.

8. Team & Leadership· Lead a small core team from day one and build out the online growth function, including hiring and managing agency partners.

Set clear goals, review cadences and ways of working across the online business.

Qualifications & Requirements· Experience: 5+ years in e-comm, marketplace or D2C growth, with direct ownership of online revenue targets.

Channel expertise: Hands-on experience growing a brand on Amazon and/or Flipkart, including marketplace advertising. Experience with quick commerce, D2C websites (e.g., Shopify) or health platforms is a strong plus.
Commercial understanding: Practical knowledge of CAC, ROAS, ACoS, AOV, repeat rate, GMV, net sales, commissions and contribution margins.
Analytics: Strong Excel/Google Sheets skills and working knowledge of website analytics, conversion funnels and campaign dashboards.
Leadership: Proven ability to manage agencies or cross-functional teams while personally driving day-to-day execution.
Mindset: Data-driven, commercially sharp, and comfortable in a fast-paced startup environment.
Good to have: Experience in healthcare, wellness, OTC, personal care or other categories where trust and product content drive purchase.

Backgrounds We'd Love to Hear From· E-commerce, marketplace or growth leaders at consumer, D2C or health brands.

Category, key account or brand managers from Amazon, Flipkart, quick-commerce or e-pharmacy platforms who want to move to the brand side.
Leads from marketplace or performance marketing agencies who have managed brand P&Ls.
Founders or early team members of consumer brands.

Don't meet every requirement? If you have grown an online business and this role excites you, we would still like to hear from you.

What Success Could Look Like· First 90 days: Understand the baseline economics of each channel and build a unified online growth plan; fix priority gaps in listings, conversion, tracking and reporting.

6 months: Visible growth in marketplace and quick-commerce sales, better acquisition efficiency across channels, and repeatable playbooks for campaigns, sale events and retention.
12 months: Sustained online revenue growth with measurable improvement in contribution margins, repeat purchases and channel mix, and a strong online team in place.

What We Offer· The chance to own and shape the entire online business of a fast-scaling healthcare brand.

Direct access to the founders and a real say in strategy, products and pricing. A collaborative, entrepreneurial and mission-driven work environment.
ESOPs, along with competitive compensation and performance-based incentives.
Meaningful work: products that help patients manage pain and recover better.

To apply, use LinkedIn or send your resume to hr@acontor.in with the subject line “Head – E-commerce & Online Growth”.

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