Operations Lead
Company Description Adwize.io is a technology-driven advertising company that leverages AI to create value for both advertisers and publishers. The organization focuses on precision targeting and real-time optimization to help advertisers improve campaign performance and scale their reach. At the same time, Adwize.io enables publishers to maximize revenue through intelligent, user-first monetization solutions. The company’s mission is to deliver high-impact advertising that accelerates brand performance while enhancing publisher outcomes. Adwize.io fosters a data-informed culture and encourages collaboration across teams to drive innovation in digital advertising.
Role Description The Senior Media Planner is a full-time, on-site role based in Gurugram, responsible for developing and executing comprehensive media plans across digital and new media channels. This role involves analyzing campaign objectives, audience insights, and performance data to recommend optimal media mixes and budget allocations. The Senior Media Planner will collaborate closely with internal teams and external partners to craft media strategies, negotiate placements, and ensure timely implementation of campaigns. Day-to-day responsibilities include monitoring live campaigns, optimizing based on performance metrics, preparing detailed reports, and presenting insights and recommendations to stakeholders. The role also involves staying current with industry trends, platform updates, and emerging media opportunities to continuously enhance campaign effectiveness.
Qualifications
- Candidates should possess strong skills in Media Planning and Media Strategy, with proven experience translating business goals into effective media campaigns.
- Candidates should possess advanced Analytical Skills, including proficiency in interpreting performance data, using analytics tools, and optimizing campaigns based on measurable outcomes.
- Candidates should possess excellent Communication skills, including clear written and verbal communication, stakeholder management, and presentation capabilities.
- Candidates should possess familiarity with New Media platforms and digital advertising channels, with the ability to integrate them into holistic media plans.
- Additional beneficial qualifications include experience in programmatic buying, knowledge of ad tech platforms, and prior work in AI-driven or data-centric advertising environments.
- A bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, along with experience in a media planning or strategy role, preferably in a digital-first organization.
- Ability to work collaboratively in cross-functional teams, manage multiple campaigns simultaneously, and operate with a high level of accuracy and accountability.