Digital Commerce & Growth Analytics Lead

Data-Hat AI | Remote, India | Immediate Hiring

Employment Type: Contract, Part-time or Full-time

Location: Anywhere in India (100% Remote)

Start Date: Immediate

Experience: 5+ years preferred

We are looking for an experienced Digital Commerce & Growth Analytics specialist to join our product development team immediately.

About the RoleYou will be our subject matter expert for the digital commerce and advertising ecosystem, working closely with our AI engineers, developers, data scientists and retail merchandising specialists.

Your primary responsibility will be to help design and build the capabilities that connect advertising activity, website customer behaviour and ecommerce outcomes into actionable retail demand intelligence.

This is a product development role, not an advertising campaign management position.

Key Responsibilities

• Map the digital customer journey from advertising impression and click through landing pages, product discovery, shopping cart and purchase or abandonment.
• Define the data signals, events and tracking requirements needed to understand customer intent and missed demand.
• Design integrations with Google Ads, Meta Ads, TikTok Ads, GA4, Shopify and other ecommerce platforms.
• Work with engineering teams to develop event tracking, data collection and attribution capabilities.
• Help identify relationships between advertising creatives, acquisition campaigns, customer behaviour and product-level demand.
• Translate digital analytics and marketing technology concepts into clear product requirements and technical specifications.
• Validate product capabilities against real-world ecommerce and advertising workflows.
• Collaborate with merchandising and AI teams to turn digital behaviour into actionable commercial insights.Required Skills and ExperienceDigital Advertising & Marketing Technology
• Strong understanding of Google Ads, Meta Ads and TikTok Ads.
• Experience with campaign structures, creatives, tracking parameters, conversion measurement and attribution.
• Understanding of advertising pixels, APIs and server-side conversion tracking.Web & Ecommerce Analytics
• Hands-on expertise in GA4 and Google Tag Manager.
• Strong knowledge of event tracking, conversion funnels, customer journeys and behavioural analytics.
• Experience with ecommerce platforms, preferably Shopify.
• Understanding of product discovery, onsite search, PDP interactions, cart abandonment and checkout behaviour.Technical & Analytical Skills
• Ability to define event schemas, tracking specifications and data requirements.
• Working knowledge of SQL and digital analytics data structures.
• Familiarity with APIs, web SDKs, data pipelines and identity/session tracking.
• Ability to work directly with software engineers and technical product teams.Ideal Candidate ProfileYou may currently be working as a:
• Digital Analytics Lead or Manager
• Growth Analytics Lead
• Ecommerce Analytics Manager
• Marketing Technology Specialist
• Digital Measurement or Attribution Lead
• Senior Digital Commerce AnalystExperience within fashion, beauty, luxury, lifestyle or DTC ecommerce businesses is highly desirable.

We are particularly interested in candidates who have implemented digital analytics and measurement systems themselves, rather than only consuming reports or managing agency relationships.

About Data-Hat AIData-Hat AI is an AI technology startup building the next generation of retail demand intelligence solutions for fashion, beauty and luxury retailers. Our technology connects digital customer journeys, advertising signals, product interactions and in-store customer feedback to identify unmet demand, recover lost sales and improve merchandising and inventory decisions. Our team brings senior leadership experience combining deep expertise in retail, AI, analytics and enterprise technology.

What We Offer

• Opportunity to build an innovative AI product for major global retailers.
• Direct collaboration with experienced retail, AI and technology leaders.
• Significant ownership of the digital commerce intelligence capabilities.
• Fully remote working from anywhere in India.
• Flexible contract engagement, part-time or full-time.
• Opportunity to help shape a growing technology company at an early stage.How to ApplyWe are hiring immediately and reviewing applications as they arrive.

Please submit:

• Your CV or LinkedIn profile.
• A brief description of your experience with GA4, Shopify, advertising platforms and digital tracking.
• An example of a digital analytics or marketing technology implementation you have worked on.
• Your availability and preference for part-time or full-time contract work.
• Join Data-Hat AI and help build the intelligence layer connecting digital customer demand with retail decisions.