General Manager

We are Looking For !

• 8–15 years in FMCG/beauty & personal care/cosmetics, with at least 3–5 years in a leadership role (Regional Manager, Sales & Marketing Head, or GM)
• Proven P&L ownership — not just sales, but managing budgets, margins, and overall business performance
• Experience with distribution networks — general trade, modern trade (supermarkets), and D2C/e-commerce, since cosmetics in Kerala sell through all three
• prior experience with a Kerala-based or South India-focused brand, since local market knowledge (Onam/festival demand cycles, local competitors like local Ayurvedic cosmetic brands, language/culture nuances) matters a lot

Digital marketing competencies to screen for

• Hands-on or strategic oversight of Instagram/Facebook ads, influencer marketing (this is huge for cosmetics — Kerala has a strong regional influencer/beauty vlogger scene)
• E-commerce management — Amazon, Flipkart, Nykaa listings, or running their own D2C website
• Basic understanding of performance marketing metrics (CAC, ROAS, conversion rates) even if they're not personally running the campaigns
• Marketplace/quick-commerce experience (Blinkit, Zepto etc.) is increasingly relevant for cosmetics

Functional skills

• Team management (sales team, distributors, marketing agency coordination)

• Vendor/manufacturer coordination if the business also handles production or private labeling

• Basic finance literacy — inventory costing, margins, GST compliance

Education

• MBA (Marketing/Sales) preferred but not mandatory if experience is strong

• A mix of "traditional trade" background + digital exposure is ideal — pure digital marketers often lack distribution/trade experience, and pure trade veterans often lack digital fluency

Package - Best In Industry

Contact : 9072349800

hr@thereforeim.com