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The job description asks for Bachelor's or Master's degree in Food Technology, Food Science, Food Engineering, Dairy Technology, New Product Development, FMCG industry, Food & Beverage sector and product formulation. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

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This is based in Kolkata, West Bengal.

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Senior Executive- New Product Development

Mishtighar

Kolkata, West Bengal, India

Senior Executive – New Product Development (NPD)

Company: Mishtighar

Location: Kolkata, West Bengal

Experience: Minimum 4+ Years

Employment Type: Full-time

Work Mode: Work From Office (WFO)

Working Days: 5 Days a Week

About Mishtighar

Mishtighar is an emerging FMCG and D2C brand focused on delivering quality food products and creating delightful consumer experiences. We are looking for an experienced and result-oriented professional to join our team as a Senior Executive – New Product Development, who will drive product innovation, develop new product offerings and contribute to the brand's growth in the competitive food and beverage market.

Role Overview

The Senior Executive – NPD will be responsible for conceptualising, developing and launching new products in line with consumer preferences, market trends and business objectives. The role will involve working closely with cross-functional teams, vendors, manufacturers and internal stakeholders to ensure successful product development, quality standards, cost optimisation and timely product launches.

Key Responsibilities

1. New Product Development & Innovation

Identify new product opportunities based on market trends, consumer preferences and competitor analysis.
Conceptualise and develop innovative food and beverage products aligned with the brand's vision and business strategy.
Work on product formulation, ingredient selection, recipe development and product improvement.
Conduct trials, sampling and sensory evaluations to finalise product specifications.
Drive the complete product development lifecycle, from ideation and prototyping to commercialisation and launch.2. Market Research & Consumer Insights
Conduct market research to identify emerging trends, consumer demands and product gaps.
Analyse competitor products, pricing, packaging, positioning and market performance.
Identify opportunities for product differentiation and portfolio expansion.
Gather consumer feedback and translate insights into actionable product development initiatives.3. Vendor & Manufacturing Coordination
Identify, evaluate and coordinate with vendors, suppliers and third-party manufacturers.
Coordinate product trials, pilot batches and commercial production.
Ensure the availability and suitability of raw materials and packaging components.
Work closely with manufacturing partners to ensure product consistency, scalability and cost efficiency.4. Quality, Compliance & Documentation
Ensure that developed products meet defined quality, taste, texture, shelf-life and safety parameters.
Coordinate with quality teams to establish product specifications and quality benchmarks.
Ensure adherence to applicable FSSAI regulations, food safety standards and labelling requirements.
Maintain product development records, formulations, technical specifications and related documentation.5. Costing & Commercialisation
Prepare product costing and work towards achieving target margins.
Evaluate raw material, packaging, manufacturing and logistics costs.
Work with internal stakeholders to ensure commercial viability before product launches.
Monitor product performance post-launch and recommend improvements wherever required.6. Cross-functional Collaboration
Coordinate with Marketing, Sales, Procurement, Operations, Quality and Supply Chain teams.
Provide technical inputs for product positioning, packaging development and go-to-market planning.
Ensure timely execution of product development and launch timelines.
Track project milestones and provide regular updates to management.Required Skills & Qualifications
Bachelor's or Master's degree in Food Technology, Food Science, Food Engineering, Dairy Technology or a related discipline.
Minimum 4+ years of relevant experience in New Product Development within the FMCG industry, preferably in the Food & Beverage sector.
Hands-on experience in product formulation, recipe development, product trials and commercialisation.
Good understanding of food ingredients, processing techniques, shelf-life assessment and food safety standards.
Knowledge of FSSAI regulations and food product labelling requirements.
Experience in vendor coordination, product costing and manufacturing processes.
Strong analytical, problem-solving and project management skills.
Excellent communication and stakeholder management abilities.
Ability to manage multiple product development projects and deliver within defined timelines.Preferred Candidate Profile
Candidates with prior experience in food processing, packaged foods, confectionery, bakery, dairy, snacks or other FMCG food categories will be preferred.
Experience in launching products for D2C or consumer-facing food brands will be an added advantage.
Should demonstrate a strong understanding of consumer behaviour, product innovation and commercial feasibility.
Must be proactive, detail-oriented and comfortable working in a fast-paced business environment.What We Are Looking For

An innovation-driven professional with a strong understanding of the food and FMCG industry, who can translate consumer insights into commercially viable products and contribute meaningfully to the growth and expansion of Mishtighar's product portfolio.

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