Associate Manager - Ecommerce

Beardo
Ahmedabad, Gujarat, India

Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.

Location: Ahmedabad

Key Responsibilities

  • Budgetary Control: Manage multi-crore monthly budgets across performance marketing,

and platform promotions

  • Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products

(e.g., Whisky Smoke, Beard Oils) lead on marketplaces

  • Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution

to "Portfolio ROAS" management, balancing brand-building spends with high-intent

conversion ads.

  • Product Innovation: Identify "White Spaces" by analyzing search trends and competitor

gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers,

premium fragrances).

  • Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure

98%+ fill rates. Prevent OOS (Out of Stock)

  • Regional Disposition: Lead the strategy for Pan-India inventory placement

(FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.

  • Account management: Liaising with marketplace managers of Amazon, Flipkart for solving

account issues, building relationships, aligning internal teams for success

  • Operations and channel hygiene: Manage and oversee day-to-day operations of the Ecommerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including

listing, forecasting, marketing, supply chain, payments reconciliation

  • Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep

insights and inputs on observations, driving interventions to completion to achieve goal

  • Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health

metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.

  • Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to

drive tactical interventions.

Ideal Candidate Profile

  • Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or

FMCG.

  • Platform Expertise: Deep knowledge of the Amazon/Flipkart
  • Financial Acumen: Must understand the "Unit Economics" of eCommerce—shipping costs,

payment gateway fees, marketplace commissions, and return rates (RTO)

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Questions about this job

How do I apply for the Associate Manager - Ecommerce job at Beardo?

Use the apply link on this page: you apply directly with Beardo on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Beardo want for this Associate Manager - Ecommerce role?

The job description asks for eCommerce, Beauty/Personal Care, FMCG, PPC/AMS strategy, Unit Economics, Amazon and Flipkart. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Beardo?

Apply to the Beardo roles that match your experience, and tailor your resume to each job description: for this role that means showing eCommerce, Beauty/Personal Care, FMCG. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Associate Manager - Ecommerce job remote or onsite?

This is based in Ahmedabad, Gujarat.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with Beardo, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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