Go-to-Market Manager

Seeking a GTM Specialist for a Tech Brand in BLR!

Key Responsibilities

• Develop and execute end-to-end go-to-market strategies for new products, features, markets and customer segments.
• Conduct market research, competitive analysis and customer segmentation to identify market opportunities and growth potential.
• Define ideal customer profiles (ICPs), target segments, value propositions, product positioning and competitive differentiation.
• Collaborate with product teams to validate product-market fit, gather customer insights and influence product development priorities.
• Build and execute product launch plans, including pricing, positioning, distribution channels and customer acquisition strategies.
• Develop GTM playbooks, sales enablement materials, messaging frameworks and commercial strategies to support revenue generation.
• Work closely with sales, marketing and business development teams to build customer acquisition funnels and improve conversion.
• Identify and develop strategic partnerships, enterprise accounts and new distribution opportunities to accelerate market penetration.
• Lead pilot programmes, early customer engagements and market validation initiatives to test product adoption and commercial viability.
• Analyse customer behaviour, market feedback and sales performance to identify opportunities for product and GTM optimisation.
• Track GTM performance through KPIs such as pipeline growth, conversion rates, customer acquisition, revenue contribution and product adoption.
• Develop business cases, revenue forecasts and market expansion plans to support strategic decision-making.
• Coordinate cross-functional stakeholders to ensure alignment between product capabilities, customer needs and commercial objectives.

Job Requirements

• 4–8 years of experience in go-to-market strategy, product strategy, growth, business strategy, product marketing or management consulting.
• Prior experience in technology, SaaS, AI or product-led businesses, preferably with exposure to B2B or enterprise markets.
• Demonstrated experience developing GTM strategies, launching products or driving market expansion initiatives.
• Strong understanding of product-market fit, customer segmentation, competitive positioning, pricing and revenue models.
• Excellent analytical, problem-solving and strategic planning skills, with the ability to translate insights into actionable business plans.
• Experience collaborating with product, sales, marketing and leadership teams on cross-functional initiatives.
• Strong communication, stakeholder management and presentation skills.
• Ability to independently manage projects in fast-paced, evolving business environments.