Category Manager, E-commerce

*Please note this role is not for 2070 Health*

About BeatO

BeatO is a digital health company in India focused on diabetes care and GLP-1 weight loss. It combines smart devices (glucometers, CGM, BP monitors, smart scales), doctor-led care programs, diet coaching, and a curated range of health foods, supplements, and lifestyle products, sold direct to consumers.

BeatO serves over 2 million patients and 10 lakh+ device users, backed by 100+ doctors and 200+ coaches.

Role Summary

BeatO is looking for an E-commerce Category Manager to own and grow its personal care category online. This is an individual contributor role for someone who is comfortable running a category end to end, from assortment and pricing to merchandising and performance.

Success means a growing, profitable personal care category with a sharp assortment, strong conversion, and healthy repeat purchase.

Key Responsibilities

• Own the P&L and growth plan for the personal care category across BeatO's online channels, with clear targets for revenue, margin, and conversion
• Build and manage the category assortment: decide which products to add, fix, or retire, based on sales data, customer demand, and competitor moves
• Own pricing, promotions, and offers for the category, balancing growth with profitability
• Drive category merchandising on the website and app, including collections, product pages, content, imagery, and cross-sell
• Track daily and weekly performance (traffic, conversion, AOV, repeat rate, return rate, margin) and take quick corrective action
• Work with performance marketing, CRM, and brand teams to plan category campaigns, launches, and seasonal events
• Coordinate with supply chain, vendors, and operations to keep inventory healthy and fulfilment reliable
• Study category trends, consumer behavior, and competitor offerings to spot white spaces and new product opportunities
• Present category performance and plans to leadership with clear insights and recommendations

Requirements

• 6 to 7 years of experience in e-commerce
• Hands-on experience managing D2C personal care categories (for example skincare, haircare, grooming, or body care)
• Track record of owning category performance, including assortment, pricing, and conversion
• Strong analytical skills, with comfort working in Excel or Google Sheets and e-commerce dashboards
• Comfortable working as an individual contributor, executing hands-on without a team
• Based in Delhi, or willing to relocate

Preferred Qualifications

• Experience on Shopify or similar D2C storefront platforms
• Exposure to marketplaces and quick commerce channels
• Experience supporting new product launches, including vendor and brand coordination
• Working understanding of paid marketing and retention levers and how they affect category performance
• Interest in health and wellness consumer products