Co-Founder

About CeeYouCeeYou is an emerging, Gen Z-focused consumer oral wellness brand built around the intersection of personal care, lifestyle, design, and self-expression.

We believe oral wellness can move beyond conventional functional products to become a more enjoyable, accessible, and lifestyle-driven experience for the next generation of consumers.

Our initial product is a premium prebiotic breath spray designed around everyday confidence, convenience, portability, and sensory experience.

Our ambition is to build a distinctive consumer brand with strong customer loyalty, sustainable unit economics, and the potential to scale across markets.

We are currently in the early stages of product development and are looking for a co-founder who wants to help build CU from the ground up.

The OpportunityWe are looking for a highly ambitious, analytical, and execution-oriented co-founder who brings complementary capabilities to the founding team.

We want someone who can think strategically, understand financial and business metrics, identify growth opportunities, build investor relationships, and turn ideas into measurable outcomes.

This is not a conventional job opportunity. We are looking for someone who wants to take genuine ownership, contribute to critical business decisions, navigate uncertainty, and build long-term value.

We value demonstrated ability over titles, degrees, or impressive résumés.

Key Responsibilities1. Fundraising & Investor Relations

• Develop CU’s fundraising strategy and investor pipeline.
• Build relationships with venture capital firms, angel investors, and family offices.
• Prepare investor presentations, financial models, and due diligence materials.
• Understand startup valuation, equity dilution, cap tables, and funding instruments.
• Identify fundraising milestones and evaluate the company’s capital requirements.
• Help position CU for investment through credible business fundamentals and measurable progress.2. Financial Strategy & Business Analytics
• Build financial models, revenue forecasts, budgets, and cash-flow projections.
• Analyse unit economics, gross margins, contribution margins, CAC, LTV, and profitability.
• Evaluate pricing, manufacturing costs, working capital, and financial risks.
• Conduct market sizing, competitor analysis, and business scenario planning.
• Build performance dashboards and translate data into actionable decisions.
• Identify opportunities to improve financial efficiency and resource allocation.3. Consumer Growth & Brand Strategy
• Develop CU’s go-to-market and customer acquisition strategies.
• Identify customer segments, consumer needs, and competitive opportunities.
• Explore D2C e-commerce, marketplaces, offline retail, and strategic partnerships.
• Develop strategies for customer retention, repeat purchases, and organic growth.
• Evaluate marketing performance and design growth experiments.
• Help build a distinctive brand that resonates with Gen Z and creates lasting customer loyalty.4. Product Development & Supply Chain
• Work with external manufacturers and product development partners.
• Evaluate manufacturing economics, supplier quotations, packaging, and minimum order quantities.
• Coordinate product testing, consumer feedback, and product improvements.
• Support quality control, inventory planning, and launch readiness.
• Identify operational risks and build scalable supplier relationships.5. Strategy, Technology & Execution
• Identify high-impact business opportunities and prioritise execution.
• Use analytical thinking to solve ambiguous and complex problems.
• Build efficient workflows using AI, automation, and data tools.
• Take ownership of critical projects without requiring constant supervision.
• Establish measurable goals and systems for tracking progress.
• Challenge assumptions constructively and make evidence-based decisions.What We Are Looking ForEntrepreneurial experience: You have founded a startup, worked at an early-stage company, launched a product, or taken meaningful ownership of a challenging business initiative.

Financial and analytical expertise: You understand business metrics, financial modelling, market research, and commercial decision-making.

Fundraising knowledge: You understand how venture funding works, how investors evaluate startups, and what makes a business investment-ready. Previous fundraising experience is a strong advantage.

Consumer business understanding: You understand D2C, FMCG, consumer behaviour, brand building, customer acquisition, and retention. Experience in personal care, beauty, wellness, or related categories is particularly valuable.

Strategic thinking: You can break complex problems into manageable parts, evaluate alternatives, and make decisions using evidence rather than assumptions.

Execution and ownership: You take initiative, work independently, and follow through on commitments.

Intellectual honesty: You can disagree respectfully, acknowledge mistakes, and prioritise the company’s interests over personal ego.

Long-term ambition: You want to build a meaningful business over several years, not simply acquire a co-founder title.

Preferred BackgroundExperience in one or more of the following areas would be valuable:

• Venture capital, startup fundraising, or investment analysis.
• Corporate finance, financial planning, or business strategy.
• Growth marketing, consumer analytics, or D2C business development.
• FMCG, personal care, beauty, or wellness.
• Product management, manufacturing, or supply chain.
• Management consulting, business operations, or entrepreneurship.
• Data analytics, financial modelling, or AI-enabled workflows.We welcome candidates from different educational and professional backgrounds. Demonstrated capability matters more than pedigree.

What Would Make You Stand Out?

• You have helped raise capital or built relationships within the investment ecosystem.
• You have helped launch or scale a consumer-facing business.
• You can independently build and evaluate a financial model.
• You have used data and consumer insights to improve business performance.
• You have solved meaningful problems with limited resources.
• You can demonstrate measurable outcomes from something you have built.What We Offer
• An opportunity to join CU as a founding partner.
• Meaningful equity participation, based on responsibilities, commitment, experience, and mutual agreement.
• Direct involvement in company strategy, product development, growth, and fundraising.
• Significant ownership and autonomy in shaping the business.
• The opportunity to build a consumer brand from its earliest stages.Equity, vesting, responsibilities, compensation, and working arrangements will be discussed transparently before any commitment is finalised.

Who Should Not Apply?This opportunity is not suitable for someone who:

• Wants a title without meaningful responsibility.
• Expects guaranteed funding or an established business infrastructure.
• Prefers discussing ideas over executing them.
• Is unwilling to work through uncertainty and setbacks.
• Expects equity without sustained contribution.
• Cannot commit the time and effort required for the agreed role.Selection ProcessOur selection process will focus on entrepreneurial experience, analytical ability, business judgement, execution, and founder compatibility.

Shortlisted candidates may be asked to complete a practical business case covering CU’s unit economics, go-to-market strategy, financial planning, or fundraising readiness.

We are not looking for someone who agrees with every decision. We want someone who challenges our thinking and helps us make better decisions.

How to ApplyPlease share:

• Your CV and LinkedIn profile.
• A brief introduction to your entrepreneurial or professional journey.
• One meaningful project or business you have helped build, including your specific contribution and results.
• The capabilities you would bring to CU that complement the existing founding team.
• Why you want to become a co-founder and your realistic time commitment.The central question is simple: What can you bring to CU that will materially increase its chances of success?

We are looking for a partner who combines ambition with analytical rigour, strategic thinking with execution, and vision with accountability.

• Let’s build something worth building.